Digital signage has made its place in the advertising media because of its attention-grabbing feature. Many companies have adopted this form of advertising to enjoy skyrocketing progress in their business. As per the research done, the digital signage market is expected to touch a remarkable figure of $33 by 2023. These figures reflect the popularity of digital led signage in this current era.
So, why this signage has gained popularity in today’s market?
Let’s make it simple because it works.
The attractiveness of this signage keeps the customers glued up with it and thus gives them more information about the brand. It is believed that digital signage captures 40% more attention than the traditional static display. So, let’s pen down some of the highlighting benefits of these outdoor transparent LED screens to know more about them.
Benefits of Digital LED signage
These led screens are highly customizable; business owners can display multiple messages on the same screen. Also, its attractive look guarantees that the customers will surely read the messages displayed. Displaying catchy images can create curiosity among customers, which can boost the conversion rate.
Through digital signage, business owners can also display the images of their products to give an idea about them to the patrons even before entering the shop. Your attractive product images can become one more reason for buyers to inquire about it personally.
Dynamic, informative content update
You can control this transparent LED display easily to modify it as per the requirement. Hence it is possible to display anything virtually. Based on the LED setup and the service you provide, the information showcased in the display can be changed frequently. Such a feature is of great use during a holiday sale or when you promote a certain product for limited hours.
You can even go one step further by integrating the AI element to know which products in high demand and what are things commonly sold together. You can also identify things whose sales are suddenly dropped. Such analysis will help you display such products to increase sales by multiple folds.
This digital signage makes it possible for companies to earn additional revenue. Once the display is installed, retailers or restaurant owners can lend that display to other brands to pay off the original investment. Such ads will raise the sale of other brands and increase the number of visitors to their store. Once the money spent on signage installation is gained, the display owner can stop renting it to promote his brand.
Additionally, digital signage saves the cost spent in a traditional campaign. You don’t have to spend on printing and distribution, which will be discarded after promotion. In traditional printing, it is not possible to change the display frequently, and such drawback is overcome by digital signage. You can display multiple messages on one screen in the form of slide shows.
Increase in Impulse Purchase Sale
Digital Signage is an excellent medium to showcase important messages of shops like promotions or any coupon code directly displayed to the patrons. Looking at the promotional offers while buyers are in the mood of shopping will increase the possibility of purchase. Such digital signage will give an extra push for the buyers to buy from the stores.
Boost up in-store digital/social media presence
Many business owners use social media to increase brand awareness and attract more customers. They also resolve customers’ queries and meet their satisfaction levels through social media. Through digital signage, business owners can share additional information, recruit new people, and even give links to their Facebook, Twitter, and other social media pages.
Why Digital LED signage?
Could digital signage become an excellent medium to interact with your customers? Your small touch will draw customers’ attention and give them a better shopping experience. This new generation signage gives a digital touch to your physical shop location, which is otherwise absent. Today many customers are comfortable reading information on screens of all sizes; it makes sense to give a digital look to your offline store.
Providing the best possible user experience has become significant even in brick-and-mortar businesses. Low price products and large inventories are not enough to convince today’s buyers. That’s the reason business owners are now joining hands with technology to boost up sales.
Well there are enough options to choose from no one can ignore the power of digital signage in this era. These LED screens are simply giving a competitive edge to shops with their physical location.
As technology has emerged into every aspect of our lives, it is natural to adopt the changing technology to remain ahead in the market. Adoption of digital signage can boost up customer experience and, ultimately, the revenue. You must experience the power of digital signage, as business owners who have already adopted this technology are enjoying enhanced traffic in their business today.