The year is 2021 and you are a social media influencer looking to make your mark in the highly competitive world of influencing. You know you have what it takes to become a top influencer on a social platform like Instagram or TikTok.
The question then is- where do you start?
According to some of the leading media firms and agencies that manage mega influencers and their sponsorships, a good starting point can be eliminating mistakes that can cause major damage.
In this article, we list down five mistakes that budding and aspiring social media influencers should look to avoid making in 2021.
List of the 5 Mistakes Social Media Influencers should look to avoid making in 2021
1. Not Focussing on Tactical Strategies on Social Media-
It is given that as an influencer, you need to focus on the creative content creation process. However, it has been seen that influencers tend to forget that at the end of the day, social media platforms are run by algorithms that need a tactical approach and strategy.
This includes engaging with multiple communities, following like-for-like, building smaller niche-based communities, and growing yourself in the initial years. Understanding how social algorithms work is critical for laying the foundations for influencer success.
2. Avoiding working with Specialised Marketing Services and Agencies-
As a social media influencer, we feel that we know all there is to know about improving social media performance. However, the reality is that there are far more capable people in marketing agencies that can help with things like increasing follower numbers and engagement rates.
For example, Viral Race offers services to enhance the number of your followers, do check them out. If you are an aspiring social media influencer on Instagram, you need a strong support team to help you establish your credibility in the competitive domain.
3. Stretching out your Resources across Multiple Social Platforms-
Most influencers are tempted to be present on as many social media platforms as possible. This allows them to claim a better rate from brands who are looking to run influencer marketing campaigns on social media platforms. Yet, there are some things you should watch for.
Being present on too many platforms means you will have to tailor-make content for each platform. All good influencers know that repetition of content on social media platforms should be avoided as much as possible. At the end of the day, your content creation should not lose its quality.
4. Not Paying Attention to Engagement and Personalized Presence-
Fans and followers are the life-blood of any social media influencer. As an influencer, you need to know that the same people who now shower so much love on you, can turn and walk away in an instant. This is why attention should be paid to keeping them engaged.
In this regard, it is important to hold live-streaming sessions, take questions, answer them, share special messages and posts on stories, etc. are some strategies that lead a personal touch to your social media presence. User engagement is important and will always be for an influencer.
5. Losing Touch with what you love doing in the first place-
Senior social media influencers often lament the fact that they have stopped doing what they loved. In other words, commercial considerations have forced them to do what brands dictate them to do. Reviewers, who are heavily dependent on a brand’s money can be counted in this regard.
It is important that social media influencers strike a balance between what they love, what their audiences expect from them, and the brand’s requests and queries. This is how you will be able to maintain an effective balance and satisfy all the stakeholders involved.
The Final Word
The five mistakes mentioned in the article can form the foundations of a successful social media strategy for an influencer. If you wish to know more, feel free to drop your questions in the comments below.