Social Media Marketing In 2021: What Works And What You Should Avoid

If you have clicked on the link to this article, chances are you are a social media influencer, or you are someone who takes a keen interest in social media marketing and wants to be a social media influencer in the future.

If you are new to this industry, then chances are you do not know the nitty-gritty of this industry. Do not worry, as I will explain to you all the specificity of social media marketing you need to know.

But the first of being a successful social media influencer is to know about social media marketing; only then will you be a successful social media influencer. Social media marketing also comes with its fair share of pros and cons.

To benefit the maximum, choose one of the Top Social Media Agencies. First, let us understand what social media marketing actually is.

What does the term Social Media Marketing mean?

The term social media marketing means the deployment of social media platforms to establish your brand and connect with your audience, customer, and potential customers.

It is done with a view to increasing sales, building your brand, and driving traffic to your page. Social Media Marketing can be considered as a complete process that includes various steps such as creating quality content for your social media handles, engaging with your followers on a regular basis, running advertisements, and finally inspecting the results.

As of today, there are seven major social media platforms that you must use for social media marketing.

  • Instagram
  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Snapchat
  • Youtube

What Are The Five Pillars Of Social Media Marketing?

1. Strategizing

Before jumping into the pool of social media marketing, I suggest you take a step or two back and decide what your goals are. If you own a business, then your goals should be in line with your business’s success. Creating a digital identity and brand awareness are the two most utmost important things that will help you take your business to the next level.

Even if you are just a normal person aiming to be a social media influencer, then you should decide the topic on which you want to influence the audience and then strategize accordingly.

2. Appropriate Platforms

It depends totally on you but having your accounts on Facebook, Instagram, and Twitter is necessary. If you are just a normal person, aspiring to be a social media influencer, then I suggest you focus more on Instagram; the trend of becoming a social media influencer on Instagram has never been more alive.

There are also new and upcoming platforms that have become lucrative platforms for social media influencers and influencers from second-tier cities like Tik Tok and Snapchat. However, if you are an owner of a business enterprise, then I would strongly advise you to be active on Lindelin, Facebook, Twitter, and Instagram.

3. Publishing

Around 3 Billion users are active on social media platforms. Publishing content on social media is just as easy as writing a blog. Even though it sounds very simple, in actuality, it is not.

You need to acknowledge the purpose of the post, who it is for. Basically, what I am trying to say is you need t5o have a very good knowledge of your audience’s demographics. 

4. Analytics

You want to keep an eye on how your content is performing. How many people viewed your post? What was the engagement rate? How many people used your business’s hashtags in their posts.

You also need to ensure that your content reaches the maximum number of people. One of the ways of doing so is to engage with your customers. All social media platforms appreciate engagements.

5. Paid Advertisement

When you reach a certain level, you can opt for paid advertisements from advertising agencies. Your advertisement strategy also depends on the sort of content you are publishing. Is it going to videos, images, or normal posts? Is it going to be informative or entertaining or a mixture of both?

Final Thoughts

I am a social media influencer myself, and I have been in this industry for the last five years. Ever since the rise of social media apps like Instagram, people have been taking a keen interest in becoming an active figure on social media. This digital era has made Social media marketing an academic discipline. 

Ariana Smith

Ariana Smith is a freelance content writer and enthusiastic blogger. She is the co-founder of bigjarnews. She contributes to many authority blogs such as Thepetsmagazine.