The fast-paced world of real estate is fierce. It definitely requires some quick reflexes to adapt to the ever-changing real estate market, and staying on top of the latest digital marketing trends is imperative here. With the rise of social media, many real estate agents identified an amazing opportunity for marketing their business and started sharing their journey online, essentially becoming real estate influencers.
That being said, expanding your business to social media platforms is no easy feat, and a few pointers could be of great help when you’re just dipping your toes in influencer real estate marketing.
Create an attractive profile
Regardless of the platform you’ve decided on (or thinking about) using, you want to make sure that the profile you create for your influencer marketing strategy is an attractive one. Start by selecting a username. You need something memorable, so your safest bet would be something short, ideally containing the words that capture the essence of your business. A professional profile logo accompanied by a professional-looking color theme is another thing to consider as it will show others you care about your business.
Moving on to your profile bio, you want to be very specific and to the point because of word limits. Briefly describe what you do, add links that will lead your followers to your website, and most importantly, let people know your story by sharing what motivated you to become a specialist in the field. This will help personalize your brand and help your audience connect with your story.
Find ways to stand out from other real estate agents
As a real estate influencer, you want to make sure that you are someone people can relate to while also staying authentic. Not only will that help you build real relationships and attract more-like minded people to your page, but you’ll also manage to stand out from other real estate agents. According to an experienced Phoenix real estate agent, finding the right realtor to advocate for them is crucial for home buyers, and for that to happen, you need to establish yourself as a trustworthy realtor.
Start by sharing your hobbies and interests, posting Stories on a daily basis, and sharing activities from your daily life. The content could range from posting about your morning routine to telling funny stories about your day to talking about the books you’re reading or TV shows you’re watching. Practically anything that engages your audience and makes them want to connect with you online is a good idea.
Build your influencer status by sharing news and useful information
Staying up-to-date with local events and goings-on is not only essential to staying relevant in the online world, but it can also be used as a practical tool for building your influencer status. Pay more attention to the events and openings in your specific area and think about how you can use your platform to share the news in your neighborhood and bring useful information to the people who live in your area.
Is there a cafe or a restaurant opening up in your neighborhood? Be the first to let others know about the opening. Your local business has changed its working hours? Share that in your Stories or posts. A local fitness studio has moved their classes online due to social distancing? Inform your followers about these changes and how they can sign-up for these workouts. By constantly sharing new and important information, not only will you be able to provide useful content for your followers and boost your Instagram appeal, but you’ll also be able to build your influencer status and establish yourself as the go-to person for any local news.
Center your posts around your followers, not just your job
Aside from capturing your audience’s attention and looking for ways to attract more people to your page, you should also pay attention to the type of content you’re posting on a regular basis. Surely, you want to engage your followers and show them what you do and what you enjoy most about your job, but don’t let that take up most of the percentage of your posts.
Sharing business-related posts and listings is essential, but for each one of these posts, make sure to create at least three posts not related to real estate. Being a real estate influencer is all about creating engagement with people who follow you and building relationships and trust, so make sure that your posts are centered around your followers and not just your job. Share about your life and ask questions your audience can weigh in on, create polls as a way of getting some follower feedback, and make videos for your Stories and posts to give your audience a chance to hear and see you, therefore connecting with you.
With social media for slowly becoming a necessity rather than a choice for businesses, the emergence of real estate influencers comes as no surprise. Keep these tips in mind and you’ll have no trouble expanding your real estate business to social media platforms.