In the digital age, where content is king, it’s crucial to find innovative and effective ways to communicate with your audience. As businesses and brands scramble to capture the ever-decreasing attention span of consumers, one medium has emerged as a game-changer: explainer videos. These short, engaging videos have the power to simplify complex topics, evoke emotions, and deliver information in a digestible format. But why are they so effective, and how can they fit into your content strategy? Let’s dive in and explore the compelling reasons to incorporate explainer videos into your content arsenal.
Why Use Explainer Videos in My Content Strategy:
1. Video is Easier to Understand than Text or Language: Our brains are hardwired to respond to visuals. This predilection for visual content means that videos, especially well-crafted ones, have the power to captivate us in ways that text simply cannot. Consider this: a video advertisement has a click-through rate that’s a staggering 27.4 times higher than a standard banner. This isn’t just a coincidence. The human brain can process visuals in as little as 250 milliseconds, making it far more efficient at understanding visual cues than parsing through lines of text. In essence, videos offer a direct line to our brain’s processing center, ensuring that the message is not only received but also retained.
2. Videos Allow for a Deeper Personal Connection: While videos, in general, have the potential to be engaging, not all of them strike a chord with the audience. For a video to truly resonate and evoke emotions, it needs to be crafted with precision and intent. One surefire way to connect with viewers on a deeper level is by incorporating human faces. Our brains are naturally drawn to faces, and seeing them in videos can elicit emotional responses, making the content more memorable and impactful.
3. Efficient and Quick Information Absorption: In today’s fast-paced world, time is of the essence. Consumers are constantly on the lookout for quick and efficient ways to absorb information. Enter explainer videos. These concise visual aids are designed to convey complex information in a short span, making them perfect for today’s time-strapped audience. Industry experts, like Animation Explainers, emphasize the importance of keeping explainer videos between 1 to 2 minutes. Any longer, and you risk a significant drop in viewership. By condensing information into bite-sized chunks, explainer videos ensure that your message is not only heard but also understood, all within a couple of minutes.
4. Universal Appeal: One of the most significant advantages of visual content, like explainer videos, is its universal appeal. Regardless of language, culture, or background, a well-made video can convey a message that resonates with a broad audience. This universality breaks down barriers, allowing brands and businesses to reach global audiences without the need for extensive localization.
5. Enhances Brand Recall: Visuals, especially those combined with compelling narratives, have a higher chance of being remembered. When viewers watch an explainer video, they’re not just passively consuming content; they’re experiencing a story. This experience, coupled with the brand’s messaging, enhances brand recall, ensuring that viewers remember the brand long after the video has ended.
6. Boosts Conversion Rates: From a business perspective, explainer videos aren’t just about conveying information; they’re also about driving action. Studies have shown that websites with explainer videos have higher conversion rates compared to those without. The reason? Videos provide clarity, build trust, and most importantly, encourage viewers to take the desired action, be it signing up, purchasing a product, or simply learning more.
7. Provides Value to the Audience: In the age of information overload, consumers are discerning about the content they consume. They’re looking for value, and explainer videos deliver just that. By simplifying complex topics and presenting them in an engaging manner, these videos provide viewers with valuable insights in a short span, making them more likely to return for more.
What makes explainer videos so effective?
Efficiency in Time and Cost Savings: One of the standout benefits of explainer videos is the significant time and cost savings they offer. A notable 43% of marketers have reported a decrease in the volume of support calls after integrating video into their strategy. This suggests that consumers are able to grasp the essence of a product or service autonomously through these videos. The ripple effect? A streamlined beginning to the sales cycle, leading to enhanced operational efficiency and, consequently, an improved profit margin for businesses.
Driving Sales and Boosting Revenue: The persuasive power of explainer videos is undeniable. Research conducted by Wyzowl reveals that a whopping 84% of viewers have felt compelled to make a purchase after watching a brand’s video. But the impact doesn’t stop at direct sales. These videos also influence other key performance indicators (KPIs). Take JotForm as a case in point. After launching a YouTube ad campaign that featured an explainer video, they witnessed a surge of over 5,000 visitors to their landing page in a single day. This resulted in an impressive 2.2% click-through rate, with each click costing a mere $1.07. Reinforcing this trend, 80% of video marketers attest to the fact that video content has been instrumental in driving sales growth. It’s no wonder then that 45% of businesses employing video marketing prominently feature an explainer video on their homepage.
The Hesitation in Video Adoption: Given the evident advantages, one might wonder why every business hasn’t jumped on the video marketing bandwagon. The answer lies in perceived barriers. A significant 20% of non-video marketers believe that producing videos is a costly affair, potentially straining their budgets. Another 17% feel overwhelmed, unsure of where or how to commence their video journey.
However, these concerns can be easily addressed. High-quality video production doesn’t always come with a hefty price tag. Companies like Perfomante, which specializes in video advertisements, offer affordable, fixed pricing models. They not only expedite the production process but also provide creative input, ensuring that even businesses without a clear vision can benefit from impactful video content.
Explainer videos can be used in any industry
It makes no difference if you develop mobile apps or sell handcrafted jewellery. Explainer videos can be beneficial to almost any business. Whether you make a tutorial or a video that describes what you stand for, an honest and lively video sequence will captivate your audience.
By the way, not only a new viewer who clicked on your explainer video to learn more about your firm would appreciate the work. Customers that have been with you for a long time can also benefit from explainer videos.
Last but not least, you have the option to be inventive. Explainer videos should not be tedious or overburdened with facts and figures. Are you stumped as to where to begin? Take a look at some of the most memorable clips from the past.
Whether you develop the video on your own or pay an explainer video company to do it for you, you now know that such videos can be an effective user acquisition technique and are well worth trying.