Do you want to amplify your email campaigns and bring in more leads? Then outsourcing your efforts to a cold emailing agency might be the path for you.
Cold emailing often gets a bad rap but usually only because it’s not done correctly. Right from the off, the goal of cold emailing to get the viewer to read your pitch and respond to it.
You want to send unsolicited but targeted emails to potential leads and clients. That’s the definition of cold emailing at its best. Take a recent Mailshake survey, for example. They found that 89% of marketers rely on email as their primary channel for lead generation!
While reaching out to leads, though, you need to make sure that you aren’t falling into common pitfalls. Below, we’ve listed some of the problems we see time and time again. Problems that a good cold emailing agency can solve.
Is Cold Emailing Spam?
This is one of the most significant ideological speedbumps with cold emailing. The answer might surprise you.
Building a cold email strategy is as much an art form as it is a science. You don’t want an automated system that’s going to send out hundreds of emails. You want a team who can write compelling email copy that can lead to conversions.
Cold emailing done well shouldn’t come off as spam.
Can Cold Emails Be Authentic?
Our second point is where most businesses fail with cold emailing. With cold emailing, you’re trying to establish ongoing relationships. To do this, you need to prove your value and credibility.
An agency might use industry tricks like sending emails from secondary domains. Still, communications should always seem authentic. You’ll want to show off your company name, credentials, and employee signature.
Plus, you want someone behind your email campaign who can write killer copy! To leverage cold email, it needs to have a human touch.
This includes so much more than using a ‘one size fits all’ template for all your cold email campaigns.
Scale Your Campaign
One aspect where cold emailing might be failing you is that your campaign doesn’t have a big enough scope. Maybe your list of prospective leads is too small? Or perhaps you haven’t got the right tools, or spare time, to be following-up on emails?
It could even be that you aren’t grading your leads properly. You might be sending fifty emails a day. Yet, they might not be reaching the right target audience or key decision-makers.
A cold email agency can help you to start generating quality leads. With the right team at your disposal, you could see a spike in conversions!
You want a cold email agency that can produce high-quality copy. You’ll want them to engage prospects without annoying them. You can tick all these boxes by using a top 50 market-leading cold email agency such as Pearl Lemon Leads.
Written by Harry Patté-Dobbs, a content writing and PR newbie! He’s written for blogs, news, and media outlets and loves films, food, and wellness for SerpWizz. You can usually find him either reading or writing.