BUSINESS

What is Local Marketing?

Local Marketing Definition

In general, local marketing is the same marketing activity as any other, but with a focus on a specific radius of action. The main criteria for calculating the radius is the location of your company. Accordingly, localization determines the specifics of the target audience: these are people who work or live near your outlets.

Predominantly local marketing is a priority for medium and small businesses, which is determined by the chain “customer- trading point – purchase of a service or product:”

• barbershops;

• NPs;

• medical centers, private stoma to logists, masseurs;

• Service stations, car washes;

• restaurants and cafes without delivery services;

• retail stores that do not provide online sales etc.

According to a research by Bright Local, 91% of users in 2022 tried to find goods and services closer to themselves using the Internet, 34% of users do this daily. This confirms the significance of local marketing: it is able to convey to the audience any offer they need at a minimum distance from their place of residence or work.

How to Promote Your Business with Local Marketing

There are several viable strategies to help you manage your local marketing efforts on your own.

1) Promotion with the help of social networks and bloggers – high-quality content on your page works wonders, and the advertising opportunities of opinion leaders depend only on the balance on your bank account;

2) Promotion with the help of maps – geotags will help everyone who lives or works nearby to find out about you faster;

3) Promotion on aggregators – Internet directories and aggregators are truly effective promotion tools due to strict segmentation and the ability to freely add data about your company.

If you do not want to take risks, then it is better to turn to real professionals – such as Promorepublic, for example. Any way you can check even SocialBlade or something else. To date, this is the best web software that helps local businesses conduct their marketing – track statistics, monitor audience coverage in social networks, create, plan and post information without third-party programs. More clear and detailed written on their web-site.

Local Marketing Channels

Three local marketing channels are traditionally used. In the case of their implementation, the popularity of your business in the right area will grow exponentially.

  1.  NAP

NAP is basic information about your organization. The abbreviation stands for Name, Address, and Phone. Your task is to mention your companie`s contact details on the network as often as possible. It is important that the mentions and citations of this information are on various unique sites. You should create profiles of your business on as many profile portals and review platforms as possible. The usefulness of being cited is undeniable: it will help your company to rise in the list of search queries, become more visible in its market segment, increase the amount of traffic and, moreover, let everyone know that your company is completely legal, since the data matches literally everywhere.

  1. SEO

SEO (search engine optimization – wiki) will be the best assistant for your website, which will help direct people to it not only by search queries, but also by their location.

The only thing that will have to be taken into account is the fact that a third of users are involved in daily local search on the Web (US indicators), and about 16% are looking for the same goods and services once a week. Adding words with local color can help: non-aggressive jargon, dialectisms.

  1. Sponsorships

If there is speaking about local sponsorship, it should be understood that this is not a panacea, but just one of the ways to activate local prospects for your business, which will indirectly help spread information and you and subsequently raise your authority.

There are many options for such processes, but the best and simplest is investing in local conferences in your market segment, buying a banner at local events, or buying a story in local media.