4 Traditional Marketing Strategies That Still Work in the Digital Age

Today’s companies are incredibly focused on digital marketing, and rightly so. Google processes over 40,000 search queries every second. Showing up at the top of those search lists is vital for success.

However, it’s not just digital marketing that’s part of winning new customers. Traditional marketing strategies still matter too. In fact, because there’s less competition, they sometimes have a bigger impact than non-traditional marketing.

Read on to uncover four traditional marketing approaches you can try today.

Print Mail Marketing

There’s less competition in the mailbox than ever, and there’s no reason not to take advantage. Even Google sends postcards to its business customers!

When you use a creative traditional marketing concept and combine it with excellent personalization and targeting, you can make a big splash with print mail.

You can say a lot in a letter and use text on the outside of the envelope to get recipients to open the sales message. There are so many ways to get noticed, and you never have to worry about going into a spam filter!

If you want your direct mail to really pop, you’ll do great with these tips.

Face-to-Face Interaction

No matter how good your videos are, they will never replace in-person interaction. Fortunately, there are so many ways to meet people in real life!

Look for conferences that your ideal customers are likely to attend. Or, if you run a real estate business or other locally-based company, spend time at fairs or community events. You’ll meet a lot of people that are perfect for your business.

One of the most significant traditional marketing advantages is that you move from behind a screen and become “a real person” in the eyes of your prospects. This builds rapport and makes them much more likely to do business with you.

Flyer Handouts

Do you like the idea of print marketing but hate the cost of postage? Why not hand out flyers? You can target the information and go to places where your ideal customers spend time.

Flyers can be especially useful for those who like to focus on specific geographic areas. You can drop them off at homes or hand them out at events. You can even stand at a street corner in an area frequented by your target market.

Your flier can include information about your business and a coupon to entice people to visit. It’s a great way to increase traffic.

TV Commercials

While more and more people are “unplugging” from traditional cable, that doesn’t mean they don’t see commercials. Almost every streaming service includes commercials as well, so there’s still plenty of opportunity.

The great thing about TV commercials is that the video you create can be used for digital marketing as well. This double-win gives you a great incentive to try traditional marketing strategies to promote an organization!

Try these Traditional Marketing Strategies Today!

Traditional marketing strategies may not be what everyone is talking about, but they are still quite effective. As we mentioned, even Google uses print mail marketing. There’s no reason not to take advantage of this approach yourself.

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