For businesses, graphic design is crucial for catching the attention of wandering online visitors. 94 percent of online users prefer sites with engaging visual content to those without.
Tourism industry businesses need quality graphic designs to catch the attention of visitors and to entice them to engage with their services. But what are the most important elements of graphic design for tourism companies?
In this article, we’ll be discussing five design tips that tourism companies can leverage to build a visually-striking site and help their businesses flourish.
1) Find The Right Logo Style
When it comes to tourism business tips, it’s hard to understate the importance of your company logo. It’s the first thing most people see when they hear about your business and it represents the ethos of your brand.
Your tourism logo helps communicate what your brand is through simple yet effective means. Choosing the right visual style can boost your logo’s ability to entice online viewers.
Maybe you want a simpler design with minimal colors and a rustic font. Perhaps a modernist logo with angular designs, or maybe a retro look to evoke some nostalgia. Play around with different styles to find the right one for you.
2) Select Colors Carefully
Similar to how your logo’s style can evoke your brand, the colors you choose for your website can give off different messages. Tourism design hinges on communicating the right messages and colors are important for that process.
For example, a bright red color scheme might create excitement while more mellow orange colors could communicate warmth. Thinking about what emotions you want your visitors to feel will let you narrow down which colors you want to use for your site.
3) Choose The Right Font
Font and typography is an underrated aspect of tourism design, but it communicates just as much emotional information as colors or logos. The right font can add a sense of personality to your tourism industry site.
Maybe a bold and in-your-face font is what your brand needs, or maybe you need to scale it back with a more professional font. Play around with a few different styles to see whether it goes well stylistically with the rest of your site.
4) Know Where To “Place” Content
Throwing a bunch of different elements together on your page will only confuse your visitors. Great tourism design incorporates effective placements of different website elements on the page.
For example, keeping the most important resources at the top of the page lets visitors access them easier. Placing crucial links and text at the top left of each page will also increase its visibility.
5) Keep It Sparse
Even when you’ve chosen the colors and text, and even after you’ve placed all the links in the right places, if your site is too cluttered you won’t be getting many conversions.
Keep your website relatively sparse by spacing out all of your visual elements. This makes the site much easier to navigate. Consulting professionals on tour company website design can give you greater insight on how to properly space out your pages.
Create The Ultimate Tourism Industry Website
Figuring out how to grow tourism business traffic on your site can be tricky, but following a few key design principles can certainly get you there. Use this article to design the best-looking tourism industry website for your business.
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