Are you tired of hearing the same old boring advice that everyone has to offer about your business marketing? Keeping up with new and fresh marketing ideas is a great way to keep customers coming back for more, but what kinds of things are you not yet thinking of?
We’re here to offer you a few of our favorite out of the box ideas for marketing your business. Keep reading to learn more.
Create Something “Instagrammable”
Do you remember the Starbucks Unicorn Frappuccino?
While it was just another sugar-loaded drink dropped by the famous coffee chain, it blew up because of how photogenic it was. Even people who didn’t like it wanted to take photos of it.
If you work in food service or a similar field, try using that to your advantage. What can you create that people will want to show off?
If not, consider making Instagrammable promotional items or decorations in your shop. People who post them give you free advertising.
Use Videos to Your Advantage
There are plenty of ways to take advantage of digital marketing and digital marketing services, but including videos on your website and social media accounts is a great way to enhance your digital marketing strategy.
Customers find videos engaging. While they can scroll past a photo or text post in moments, a video is more eye-catching. Use things like the Instagram “live” feature to interact with your customers, the “boomerang” feature to make fun clips, and even TikTok if your ideal audience is younger.
Take Advantage of What’s Trending
If you want to stay on everyone’s news feed, you need to make sure you’re utilizing trending topics to stay on top.
These things can be memes that you adjust to suit your business, popular song lyrics, or even making content relevant to current events in your area. This keeps you looking current.
Make Interactive Content
Have you noticed that not enough people are interacting with your social media pages or website? Make content that encourages interaction.
For example, when you post a new photo, ask followers to caption it for you. The best response gets the official caption spot! You can also use the quiz or question widgets on Instagram to get more interaction.
For your website, why not switch up your content by including something like a fun quiz? This is more sharable than the average article, so more people will see it.
Engage With the Community
A great and under-utilized way of marketing yourself to locals is by interacting with the community. There are several ways that you can do this.
The first is by offering your products or services for a local event. For example, sign up for a booth at a local festival or be the sponsor for food at a local concert.
If your products and services won’t work for that kind of event, consider making donations to local charities. Not only are you doing a good thing, but people love to see a business that cares.
Use These Out of the Box Ideas for Marketing Your Business Today
Don’t rely on the same tactics that everyone else is using. When you want to go above and beyond, try a few out of the box ideas for marketing instead.
These creative marketing ideas are sure to drum up some new business. It’s time to revise your marketing strategy!
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