Following the release of Farah Zulaikha’s perfume fragrance, FARAH, the supermodel quickly worked to introduce new product launches, a working website, and headquarters in the NYC metropolitan area. The Farah fragrance has been featured in shops such as New York’s “Scentfluence”, and since sales began, Zulaikha has branched out to include more products such as scent diffusers, candles, and Farah eau de parfum hand-sanitizers. Now, Farah Zulaikha is looking forward to the opening of her company’s headquarters to invite customers and fans out to experience the products in person. 
Farah Zulaikha, Female CEO of “Farah Fragrances”
Before she was a CEO, Zulaikha began her career within the fashion industry. She quickly gained traction as an accomplished model after appearing on Tyra Banks’s “The Tyra Show”. From there, she delved more into her passion for civic duty and global awareness, joining her family on charity missions aimed at aiding with global issues such as poverty, hunger, access to medical care and human rights violations.
After adding CEO to her arsenal of professional experience, Zulaikha continues working within the sphere of both social justice and her passion for style and beauty. Having studied biochemistry in college, she first created a range of all-natural lip balms inspired by domestic violence survivors who were unable to use conventional products due to facial trauma. Now, she has taken on her next role as a “perfumista”, with her signature scent now part of the catalog of International Flavors and Fragrances, a multi-billion grossing fragrance house.
“The idea began when I discovered a new way to empower, educate and give back to young women and girls who desire to awaken their sense of confidence,” says Zulaikha. “This fragrance contains notes of Tiare flower, gardenia, patchouli heart, purple plum, tonka bean, liquid amber and sandalwood to unlock a feeling of self-reliance and inner strength. My hope is that it encourages those who use it to hold their head higher and stand taller in the face of everyday trials.”
Zulaikha, with a passion for sustainability and environmental awareness, worked in coordination with industry regulatory organizations such as IFRA and RIFM to ensure her products are made using responsibly sourced ingredients. Her exclusive scent formulas are completely paraben-free, synthetic fragrance free, vegan, cruelty-free, phthalate-free and petroleum free. With no unnecessary additives, the formulas minimize skin irritants, making them better for both the planet and customers.
“Farah” fragrance also aims to give back by consistently partnering with charitable causes, donating proceeds towards those affected by human trafficking, victims of natural disasters and global hunger. “I’m so grateful for the trajectory that my business is on,” she says. “I’ve had the pleasure of hitting milestones such as selling out during my launch at Manhattan’s famed department store, Lord & Taylor. Above that, I first felt true success when a customer wrote to me sharing that she overcame domestic violence and that my fragrance was the shield she wore like armor every day. She shared that it made her feel strong and empowered, and she wore it every day even when she didn’t feel beautiful. I was truly moved by her story, and to me, it served as evidence that something I created actually impacted someone in a genuine, positive way.”
By integrating both civic justice and a passion for beauty into her approach, Farah Zulaikha made it her mission to give back to the world and have a lasting positive effect on those who have experienced trials in life. The Farah fragrance, currently featured on a billboard in Times Square, hopes to appeal to those who seek a sense of empowerment and beauty. Customers are invited to take a look at the new Farah headquarters, as well as new products offered by the rising brand. To shop “Farah” products and stay updated on new launches, visit Farah Zulaikha’s instagram and website.
“Farah” fragrance was founded by Farah Zulaikha, a supermodel, United Nations Ambassador, humanitarian, musician, and female CEO. Zulaikha began her career as a model, later going on to serve as an advocate for global awareness and gender equality. She currently serves as a permanent UN Ambassador for the first and oldest women’s rights organization in the USA, the National Council of Women of the United States. She is currently based out of NYC, New York, working as the CEO for her fragrance brand and other products. To learn more about Farah Zulaikha and her company, visit her website at www.FarahZulaikha.com.
Farah Zulaikha, “Farah” Fragrance
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