The online world is growing and people across the world are connecting and learning. Don’t you want to know how all this is happening? Well, a vital role is played by SEO for digital businesses around the world that helps in generating traffic to websites and ranking them on the top results of the search engine pages.
SEO is known as search engine optimization however people are not really aware of the aspect. Well, SEO is much more than design, writing, and links and we being a reputed SEO company are providing a detailed guide for how to use SEO for business and much more. There are a bunch of SEO companies but ‘Digital Muscle’ stands out as the best SEO company in Bangkok that assists digital businesses of Bangkok residents along with global audiences.
What is Strategic SEO?
Strategic SEO focus on increasing specific keyword ranking on major search engines like Google, Bing, Yahoo, and Yandex. This leads to bring more organic traffic to the website. But for this, you need to build three major SEO strategies – Technical SEO, On-page SEO, and Off-page SEO or Link Building. Check out create an SEO business
Let’s discuss major SEO strategies forming a complete SEO guide under three steps. Even if you are in the SEO industry, these steps will help to rank your website .
Table of Content
- SEO Strategy Complete Guide Under 3 Step
- Step 1: Technical SEO
- Specify a Preferred Domain:
- Optimize Robots.txt
- Optimize Your URL Structure
- Navigation and Site Structure
- Breadcrumb Menus
- Implement Structured Data Markup
- Canonical URLs
- XML Sitemap Optimization
- Website Speed
- Mobile Friendliness
- Step 2: On-page SEO
- Keyword Research
- Keyword Optimization
- Content Structure for Web Pages & Posts
- Step 3: Link Building or Off-page SEO
- Backlink Quality
- Link Building Strategies
- Backlink Analysis
SEO Strategy Complete Guide Under 3 Step
SEO defines search engine optimization that helps to boost organic website traffic than paid and direct customers visit. If you are new to the industry, check out these essential points in your website, and find the reasons for less traffic rate:
Step 1: Technical SEO
Technical SEO refers to the website, hosting server, and DNS optimizations. Technical SEO helps in the crawling and indexing phase of the website that leads to the index site without troubleshooting. Some of the main components of strategic SEO are:
1. Specify a Preferred Domain:
When setting up a website, you need to sure about a domain name. As you cannot make changes in the domain name and the same will serves your lifetime. For example, domain with or without “www.” This can be ok for users, but confusing for search engines. Therefore, after domain name confirmation, you need to inform search engines.
2. Optimize Robots.txt
Robots.txt is a text file that directs search engines to crawl and index your web page. These files come in a simple and easy to use format. Therefore, in most cases, users are not required to make changes in the Robots.txt files.
3. Optimize Your URL Structure
Optimizing the URL structure helps you to frame the best technical SEO strategy. Because there you need to format your website URLs in the following directions:
- Use lowercase characters
- Use Hyphen to spate words in the URL
- Do not use unnecessary characters or words in URL
- Target your main keyword with keyword stuffing
4. Navigation and Site Structure
Simple and easy to use website navigation and site structure help to build good SEO structure. Because Google takes into account the overall website structure, then evaluate a particular page.
5. Breadcrumb Menus
A breadcrumb menu is a set of links either on the top or at the bottom of the website. This helps to land visitors on the previous or next page. Breadcrumb is listed in technical SEO requirements because Google highly recommends it.
6. Implement Structured Data Markup
Structured data is code that is added on your webpage. This code guides the visitor about your products or content. Adding this code also helps your website to rank on top search engine results.
7. Canonical URLs
This is a simple way to guide Google that while indexing your website, which version of a page it can take into account. So, check you’re every page of your website must have canonical URL; if they are not, then add in the <head> of your posts and pages <link rel=” canonical” href=” yourpageurl”>.
8. XML Sitemap Optimization
XML Sitemap helps to list pages/posts available on your website. Search engines use the XML sitemap to craw on your website.
9. Website Speed
Website loading time reflects its ranking on search engines. Because websites with more loading time have higher bounce rates, therefore, it is essential to check website speed using three tools: Google page speed insights, Google mobile speed tool, and Pingdom tools.
10. Mobile Friendliness
If you don’t have a mobile-friendly website, your rankings will surely suffer. You can also check the website using Google tools. If it fails on tool test, start working on its boosting speed.
Step 2: On-page SEO
On-page SEO is divided into three major categories. Let’s discuss these as follow:
1. Keyword Research
Keyword research helps to target the right audience from search engines. Keywords also help to align web pages topics to reach a wider audience. Therefore, an SEO specialist creates keywords based on:
- Competitor research
- Client goals
- Intense client discovery
- Buyer personas
- SERP listings research and
- Through inbound targets
Tools to search keywords are:
- Keyword Magic Tool
- Organic Research Tool
- Keyword Difficulty Tool
- Backlinks Analytics Tool
- Organic Traffic Insights
2. Keyword Optimization
Keyword Optimization involves integrating the keywords into your website’s structure to assist search engines and land on your website. Some of the common rules for keyword optimization are:
- The keyword must be in URL
- Add keyword in title in H1 form
- Add synonyms of keywords in H2 – H6 Title Tags
- Insert keyword in Meta title and Meta description
- Add Image Alt Tags with keywords.
3. Content Structure for Web Pages & Posts
There are specific guidelines to post content for strategic SEO purposes. Let’s know them;
- The average content must be 1200 words. Therefore, avoid writing 600 (too less) or 3000 (too more) words content.
- Create quality content with useful and unique information. You should also add bullets and white spaces to make it catchy.
- An ideal content score must be between 60-70 that’s good for web copy
- Create a good relationship between pages.
- Take external links from the best authoritative sites.
- You can also add images, video, infographics, podcast player, or slide share to engage page for a longer time.
Step 3: Link Building or Off-page SEO
Off-page website SEO is the biggest factor for ranking. In off-page SEO, website link building through various channels and platforms works to guide Google penalty service. Some of the links building SEO components are:
1. Backlinks Quality
A backlinks is a hyperlink from a third-party site to your website. This will reflect your page ranking. Therefore, it is always advisable to use the authoritative site with your website page. On the darker side, low-quality sites adversely affect your website ranking.
Some of the trusted quality factors to look for your linking websites are:
- Domain Rating (DR)
- URL Rating (UR)
- link popularity
- Page Relevance
- Content quality on page
- Site Credibility like HTTPS, Referring Domains, Organic Traffic, and Spam Score
2. Link Building Strategies
An adequate link building helps the website to reach a wider audience. Therefore, an SEO expert can use these following link building strategies:
- Building links with unique and valuable content for the audience
- Links with infographics, guides, and videos
- Your article/blog post directly answers a question
- Link building through the guest post where you write a blog for other’s sites and follow the link.
- Add your website link on the local directories with business name, address, and other details.
3. Backlinks Analysis
Creating backlinks is not enough, but their time to time analysis has great importance. This will let SEO specialist to know created and lost backlinks. Also, this is a perfect way to build quality links over quantity. For this, you can refer to various strategic SEO Link Building Tools & Backlinks Analysis Tools on Google.
I hope the above guide helps you to boost website ranking. So, if you are a new SEO executive, follow these steps for technical, on-page, and off-page SEO. Keep in mind, to rank a website, clear all your on technical and on-page issues, and then focus on building natural links from high authority websites.