Robbert Rietbroek serves as President and Chief Executive Officer of Graphic Packaging Holding Company (NYSE: GPK), one of the world’s leading providers of sustainable consumer packaging. Appointed to the role on January 1, 2026, Rietbroek brings more than 25 years of global leadership across major consumer packaged goods companies, with a career shaped by enterprise leadership, cross-category experience, and work across complex organizations during periods of growth and transformation.
A Career Built Across Global Consumer Brands
From Procter & Gamble to Global Leadership
Before stepping into the role of Graphic Packaging CEO, Robbert Rietbroek built a global executive career across several of the consumer goods sector’s most recognized companies. He spent 15 years at Procter & Gamble, where his work contributed to a foundation in brand leadership, consumer products, and large-scale organizational management.
That experience became an important part of his broader leadership profile. Across his career, Rietbroek has held senior roles in organizations with international operations, complex product portfolios, and significant consumer-market exposure. The throughline is a career built around operating at scale, leading teams through change, and applying consumer goods experience to business environments where strategy, execution, and market discipline are central.
Following P&G, Rietbroek continued to build his career through senior leadership roles at Kimberly-Clark and PepsiCo. These roles expanded his experience across consumer products, operations, and business leadership, while reinforcing the global perspective that now informs his work at Graphic Packaging.
Driving Leadership Across PepsiCo and Consumer Goods
Quaker Foods North America and International Experience
At PepsiCo, Robbert Rietbroek held leadership roles connected to Quaker Foods North America and PepsiCo’s Australia and New Zealand business. These positions added to a career arc that spans global consumer goods, brand strategy, and enterprise management across large organizations.
His PepsiCo experience is especially relevant to his current role because it reflects direct work in consumer-facing categories where packaging, brand presentation, sustainability expectations, and supply chain performance all matter. For Graphic Packaging, that background provides context for a CEO leading a company that works closely with major consumer brands across food, beverage, and household product categories.
Robbert Rietbroek’s career history across P&G, Kimberly-Clark, and PepsiCo also supports the broader narrative of an executive whose background extends across multiple product categories and business models. Rather than reflecting a narrow operating path, his experience shows repeated exposure to global consumer companies with complex market demands.
Robbert Rietbroek’s Role at Graphic Packaging
Graphic Packaging Holding Company occupies a distinct position in the global packaging industry. As a leading provider of paperboard-based packaging solutions, the company serves consumer brands across food, beverage, and household product categories. Its work is tied to renewable, recyclable, and fiber-based materials, placing Graphic Packaging within the packaging industry’s broader shift toward more sustainable solutions.
Robbert Rietbroek’s current role brings together several parts of his professional background: consumer goods leadership, experience with large organizations, and direct connection to packaging innovation. He holds three packaging design patents, a credential that reflects hands-on engagement with packaging as both a design and commercial discipline.
That background aligns closely with Graphic Packaging’s business. The company’s paperboard-based packaging model supports demand from consumer brands seeking packaging that meets performance standards while also responding to sustainability expectations from retailers, regulators, and consumers.
Credentials, Board Service, and Industry Standing
A Leadership Profile Grounded in Verified Credentials
Robbert Rietbroek holds a master’s degree from Maastricht University. His leadership profile also includes board membership with the Metro Atlanta Chamber and the American Forest and Paper Association, along with membership in the Wall Street Journal CEO Council.
These credentials support the larger picture of a business leader whose work extends beyond internal corporate leadership. His board and council roles connect him to broader conversations around business, industry, manufacturing, sustainability, and civic engagement.
As President and CEO of Graphic Packaging, Robbert Rietbroek now leads a company positioned at the intersection of consumer goods, packaging innovation, and sustainability. His career across major consumer products companies gives him direct familiarity with the customer categories Graphic Packaging serves, while his packaging design patents connect his leadership profile to the company’s core discipline.
In Conclusion
As President and CEO of Graphic Packaging Holding Company, Robbert Rietbroek brings a leadership record grounded in more than 25 years of global consumer goods experience, verified professional credentials, and technical connection to packaging through three design patents. His appointment reflects Graphic Packaging’s focus on sustainable consumer packaging and leadership capable of operating across complex global markets.
About Robbert Rietbroek
Robbert Rietbroek is the President and Chief Executive Officer of Graphic Packaging Holding Company (NYSE: GPK), a global leader in sustainable consumer packaging. He brings more than 25 years of senior leadership experience across Procter & Gamble, Kimberly-Clark, and PepsiCo, and holds three packaging design patents, a master’s degree from Maastricht University, and board memberships with the Metro Atlanta Chamber and the American Forest and Paper Association. To learn more about Robbert Rietbroek and his leadership at Graphic Packaging, visit the official company profile.
