U.S. eCommerce profit from auto and parts retail sales deals intends to reach $51.6 billion in 2018, showcasing a 121% increase compared to the 2012 revenue.
Automotive eCommerce sales and profits are growing steadily and at a fast pace in the U.S., with 2018 revenue expected to raise as much as $51billion and 2019’s haul projected to surpass $57 billion. With automotive eCommerce revenue proliferating yearly, even more, brands are trying to act upon launching their websites.
In total, the online sale of aftermarket parts will reach $10 billion this year, a figure that excludes auctions and used parts, said Hedges & Co. Mobile devices would account for $5 billion in sales in 2018.
Individual buyers may look for entertainment value from products and services, so B2C companies generate a marketing campaign that exhibits discounts and product features to convince them to buy. A mixture of content and search engine marketing can drive more prospects toward product pages that give potential buyers information to decide about purchasing your product.
V12, a leading seller of purchase intent insight and marketing services and techniques, shared recent statistics on how customer shopping behavior changes in response to the coronavirus pandemic.
V12 reports that online searching for B2B automotive parts increased by up to 350+%, as shown by NAPA and O’Reilly Auto Parts. The growth suggests a decent increase in the number of cars on the highways and roads in the study’s five aftermarkets, to 148 million units.
On the contrary, the rising complexity of cars, the growing role of nontraditional players, and increased online sales transform the aftermarket. Suppose you look closely at the fundamental trends unfolding in the automotive market. In that case, you will figure out that several disruptive changes are happening, whether in respect of business models or technology.
New trends and innovations are always buzzing topics, and the place of your industry in the broader economic landscape is also an ever-changing subject put into consideration. As the trends unfold, the time is not far when we can see a widespread aggregation of B2B and B2C models in the automobile parts.
Autonomous driving will create the base for entirely new mobility solutions in urban mobility with self-driving robot-cabs soon. Adoption of electric vehicles, for example, relies mainly on rules and regulations at the national and even state and city level, further cost reductions for equipment like batteries and cells, the availability of competitive resources and products including range and charging time, the availability of charging infrastructure in cities and highways.
With only a definite amount of resources available, winning OEMs and suppliers will work together with their partners on establishing industry-wide standards and channels to exploit broader synergies and even lock-in effects, e.g., for autonomous driving capabilities.
As new and significant trends such as autonomous driving and new mobility services provide platform economics, the early movers – at least, those who make the right moves – may have a chance to build mostly profitable and prohibitive business models.
A 2017 report from McKinsey & Co., for example, put eCommerce on top notch of major troublesome elements impacting post-retail deals. And the emergence of direct B2B automotive parts may have a long-term impact on the structure of sales platforms in some corners of the industry.Online tire purchases in the B2C and B2B channels are also increasing, accounting for a larger share of total aftermarket sales. According to the 2019 B2B Buyers Survey Report, B2B buyers are most likely to trade their contact information for content like webinars, whitepapers, reports, and ebooks. To run a successful B2B company, you must partner with a B2B marketing agency experienced and renowned.
