How to Facilitate Email Marketing with AI Usage
Email marketing, despite the growing impact of social media and Facebook marketing, keeps its position. According to the report from Statista, over 4 billion people keep using emails.
To facilitate even more effective email marketing, AI provides you access to an extensive list of possibilities. Automating email newsletters, scheduling follow-up letters, personalized communication, etc.
Let’s find out more about email automation and ways to improve your efforts toward email marketing with the help of AI usage.
Advantages of Email Automation
With email marketing existing as a strategy with the biggest ROI, investing in technology and its automation can not only bring more income. It can also eliminate any routine and labor-intensive activities. Among the benefits are increased efficiency, better engagement, and improved open rates.
Increased efficiency
Instead of wasting time crafting emails and organizing their delivery process, automate it all. Your team can then focus on more important business tasks. You get more time for working on a new business strategy and generating fresh ideas.
Better engagement
If you are still sending emails manually, it’s a sign for switching to automation. The latter only requires you to define what letters you need to send, to which segment, and in which case. The rest is done for you.
You can arrange different types of emails, like welcome letters, emails about an abandoned cart, or discount reminders. Such messages bring better value and keep your recipients engaged.
Improved open rates
Automation enables you to deliver highly customized letters to the right readers at the correct time. The latter makes your newsletters more anticipated, increasing their open rates and CTRs. People receive newsletters with their preferred products while you get better conversion and more efficient email marketing.
6 Tips for Including AI in Email Marketing Strategy
AI makes it possible to utilize data analytics to find crucial details about your company. You get to know who your consumers are, their activity and how much of an impact your products make. As a result, you get email personalization, the right time for newsletter distribution, and reports on each campaign sent.
Currently, AI tools support various activities in the marketing and sales niche. E.g., conversational AI chatbot facilitates communication with customers, AI writing software simplifies content creation activities, etc. The same AI can be useful for email marketing.
- Email personalization
No matter whether you start your own business or are already a mature entrepreneur, you need detailed personalization. While manual email customization can be helpful, you cannot do much with it. Your emails will sound more friendly but will they bring the desired impact? Personalized communication is a key to successful email marketing.
AI gives you a totally different consumer overview. From their past interactions with your brand to their purchase behavior and history. AI can predict upcoming user actions and expected trends. This is a secret to emails with product recommendations that hit the spot for your recipients:
People don’t get emails with products they think they like. They receive recommendations of things they’ve searched, added to the cart, or their wishlist. It’s like being reminded about something you’ve once desired but forgot where you’ve seen it.
Even if you are a solopreneur or running a small business and using Google apps to manage your entire email marketing, you can still connect your G suite apps with CRM software and deliver personalized emails to visitors based on their actions and behavior. You can use a Google CRM to achieve this level of personalization and deliver the right message at the right moment.
- Perfect email timing
With people living in different time zones, and with their own schedules and habits, it is vital to determine the right time to deliver your emails.
With AI, you don’t need to stick to a single timing. You get a thorough analysis of the time when different segments open letters and can plan the newsletter accordingly. It is not only better for recipients who get their email at the perfect time but it also increases your campaign efficiency.
Moreover, AI is also applicable to schedule follow-ups properly. Using analytical data of open emails and previous responses, your next email will be sent in the most efficient time.
- Improved segmentation
General segmentation by country, age, and gender is better than nothing but is not enough for a solid segmentation.
AI enables segmentation which is based on consumer interests and past experiences. It is like having call notes which help you better understand the preferences of each client. With AI, you can have multiple consumer groups, divided by interests, purchase history, etc.
As a result, you can have multiple consumer groups, divided by interests, purchase history, etc. The more precise the segmentation is, the more relevant letters you send and the better the overall results.
- Relevant subject lines
Coming up with an inviting subject line is a tricky thing to master. You either hit the spot with it or you don’t. In email marketing, relevant subject lines are almost half of the success as they encourage people to open letters you send:
With AI, you can analyze your previous content and the current one, check open rates and CTRs and see which newsletters brought better results. Based on the analysis, you receive a list of the most suitable subject lines that make your readers excited.
- Updated lists of subscribers
Companies usually face similar problems when it comes to email deliverability. Letters get into the spam folder or aren’t delivered at all due to the invalid address. There are times when you keep bombarding people with emails while they have already unsubscribed. The latter not only ruins statistics but also has a negative impact on a brand’s reputation.
Utilizing AI, you will have an updated subscribers list, with relevant information and addresses. Besides, AI tools can also update user profiles with additional details and remove inactive recipients. This way, you will never face a problem of undelivered emails or unsatisfied consumers.
- Automated content
Apart from all of the above, AI is also beneficial for automating email content. AI tools select the right components to create content that will generate conversion.
AI utilizes website posts, brand images, previous content, and other components. As a result, it crafts suitable letters to fit consumer preferences. The latter simplifies content creation, reduces manual work, and saves time.
Which emails to automate?
There are certain emails that call for automation in the first place. With the high impact on user engagement and further conversion, their optimization is vital for your email campaigns.
Welcome letters
Welcome emails are an integral part of consumer onboarding. They help you introduce the brand, tell about existing perks and show them you care. Welcome letters are also a great chance to offer a discount for their first purchase with you.
Utilizing automation, it becomes easier to send welcome emails to newcomers. You have a chance to set a certain flow for such letters and state conditions which will trigger the sending.
Abandoned cart reminders
Emails about abandoned carts bring in a lot of business value. Such letters encourage clients to get to the checkout page and complete the purchase:
The thing about such letters is that they call for the right timing. If people receive reminder emails way too early, they might think you are annoying. If letters are sent too late, people might end up buying from a different brand.
It is important to utilize AI tools to know the right time for sending over emails about an abandoned cart. The latter analyzes data, showing when people usually complete purchases after abandoning carts. Or when they don’t end up buying at all.
Based on such data, abandoned cart emails will be sent at the best time possible for different consumer segments.
Sales alerts
As a rule, brands launch discounts for a certain period. There are campaigns that last a few days and there are those that can take up to a month.
Depending on the duration of sales, you need to ensure your consumers are getting enough notifications. It is vital to inform people when the discount week starts, send a reminder on the day of the launch and ensure to notify them when the campaign is about to end. If the campaign is over a few weeks, you can also send a few emails in the middle of it to keep people posted:
AI here is of great help. You can schedule emails for the whole sales period. You can also define the right sending time and the relevant number of emails that will be delivered to consumers.
Anniversary newsletters
All consumers love to be treated specially. They appreciate birthday greetings and small appreciation emails on the subscription anniversary. Such things show that you care and create a special bond between your clients and you:
AI helps you to make things smooth. You will not need to track the important dates or craft letters. The system will do everything for you. This way, your clients will always get highly personalized anniversary letters right on time.
Emails for inactive users
The most difficult segment to work with is the one with inactive users. They are still subscribed to your newsletters, they read them, yet there is no activity from them whatsoever.
Your goal here is to work with retention and ensure they don’t end up in the churn group. This is where AI comes in handy.
With AI, you can define inactive consumers and identify their recent activity. You’ll see what was the last thing they purchased and whether they were any feedback on that. You can then send them a reminder email about not seeing them in a while, attach a discount or share a consumer survey about how you are doing. With the right message type, you will be able to return them back and add them to the group of active users again:
Conclusion
When it comes to email marketing, things like automation and AI usage tremendously add to campaigns’ efficiency. They eliminate manual work, and save time and budget, giving your team more time for more important business tasks.
With the applicable AI tools in hand, you can get a deeper understanding of your consumer groups, their buying behavior, and purchase preferences. With such information, you can send customized messages that will resonate with your recipients and make them shop with you again.
What’s more, every segment gets its own messages at the most suitable time and with the most relevant content. As a result, you get successful marketing campaigns and increase your company’s ROI.
