Candy is one of the most popular types of sweets, but that doesn’t mean that it’s easy to find good-quality candy for sale. A pack of candy on the shelf is often less appealing than another pack too close on the shelf, which makes consumers more likely to buy the second candy over the first.
Product packaging must be designed to adequately protect products, but also to please customers. Some companies use free-standing inserts that allow the customer to view the product without disturbing the package it came in. Wraps like bubble wrap and shrink wrapping can also delight customers by making products feel more substantial when they are opened.
What Customers Want In Candy Boxes?
The packaging of a product is one of the most crucial aspects that shoppers consider before purchasing a product. Customers want a product that is safe and secure inside the packaging, but they also want it to fit within their sense of style. The industry is shifting toward eco-friendly materials, which is why brands need packaged goods that reflect sustainable practices.
The mistake made by many brands is that they over-design packaging, leading to disappointment among customers. It also hurts the brand’s image, as it makes their product look dishonest. It’s harmful to the environment, too; extra packaging means more waste. As a brand, you should put emphasis on creative design for your packaging.
While companies may use beautiful, high-quality candy boxes to attract the attention of customers, modern shoppers are now preferring simpler packages. This has allowed many food manufacturers to transition to more environmentally friendly packaging options that not only help keep costs down but can also appeal to consumers who are looking for sustainable packaging. Even though the organic craze is over, people are still concerned about plastic packaging.
What Brands Should Do To Design Effective Packaging For Candy Boxes?
A brand’s packaging is about more than just letting customers know what is in a box. It can be a major differentiator for companies that rely on personalization and customer loyalty. Having quality packaging, whether it is a poster tube or a printed box, will give distributors and customers a clear window into the company’s brand. In turn, this knowledge will help customers choose products from the company again! I have been slowly adding more characteristics to my Company Portrait.
When choosing a material for your candy boxes, remember that the box’s appearance must draw in shoppers. The best material will not hide the true appearance of the box. It should be eye-catching without sacrificing the environmental qualities of the packaging. We have already discussed how cost-effective and eco-friendly the packaging should be, so hopefully you found a material that meets these requirements while also standing out from other brands. Packing your product in an appropriate material will ensure that it arrives to the customer in perfect condition. The type of material you select can hinge on many factors, including how your product is packaged, how fragile it is, and the weather conditions in the shipping region. A good rule of thumb is to use packaging materials that are both sturdy enough to prevent damages and malleable enough to protect against impacts.
Packaging Of Your Candy Products Can Be As Iconic
The packaging of your candy products can be as iconic as the candy itself, and to ensure that the correct emotions are conveyed you should think about how your design will look on store shelves. When designing a package, it’s best to use graphics sparingly and limit text — just like what was done with Boba Bot and Boba World. Professional packaging makes a statement. If your customers don’t know what to make of it, they will be turned off and not buy your product. The brand uses minimal color and bold text to catch the eye and convey the message that its drinks contain no artificial ingredients. The label also lists ingredients by percentage, making sure there is no hiding of information to confuse buyers.
Packaging should be created based of customer needs and wants. In a crowded market, consumers will become disinterested and turn to a competing product that better meets their expectations. By designing packaging based of what consumers expect from competing products, businesses can give customers what they want and earn their lasting loyalty.