Get your Blog’s Google Ranking Up

Once you set your mind to create a real estate blog, you are most likely aiming to reach your targeted audience on a larger scale. Still, doing that may not be as easy to do if you don’t create a strategy toward that aim. In order to reach the maximum amount of online blog readers, you need to increase your blog’s visibility. The fact that your blog exists doesn’t guarantee that people will read it. So how can you make sure that your blog reaches your target audience?

While creating a real estate blog isn’t such a complicated endeavor, especially with the multitude of online blog-creating platforms, increasing its visibility is another story entirely. There are several ways to improve your blog’s visibility. However, getting your blog to rank higher in Google searches is the most effective and affordable. So you’re probably wondering how you get your blog to rank higher on Google? Well, that’s what we will help you with through the following steps. But first, let’s get a better understanding of what you’ll need to use in order to do this.

What is SEO?

The term SEO is an acronym that stands for search engine optimization. We are taking steps to improve a website’s or an article’s rank on Google through SEO. If we apply SEO to a website or an article successfully, we can see that website or article appears among the first few options in Google search results.

An excellent way to understand how SEO works is by comparing it to paid advertising. When you search for anything on Google, you are likely to get some sponsored results at the very top. Just try it out. I’m sure you’ll find at least one. These results appear at the top of your Google search and have an “Ad” before the website’s link. In order for a website to appear like that on a Google search, they need to pay a fee. That is what paid Google advertising looks like.

However, when it comes to SEO, your website or article can end up on the first page of Google organically. You don’t have to pay to use SEO unless you want to outsource this marketing method to someone else. This organic ranking that can result through SEO involves content optimization. Search engines like Google show the article or website at the top of the page when someone searches for content related to the content you supplied on your website.

To put it simply, if someone is typing into the Google search tab “homes for sale in Frisco, Texas” they’re most likely interested in properties for sale in that city and information related to the city’s real estate market. If you have an article explaining everything people would want to know about moving to Frisco, Texas, you probably want people to find it with ease. Further on, you’ll see how SEO works and how you can use it to improve your blog’s Google ranking.

Essential SEO Tips and how to use them

Around 75% of all online searches start with the most commonly used search engine, Google. Understanding SEO is essential in order to create an SEO-friendly website with SEO-friendly blog posts. Only once we understand how SEO works and manage to apply it within the website’s and blog’s content can we help our website and blog articles to reach the first page of Google search results.

Niche Topics and Keywords

Determine the types of articles you want to write about on your real estate blog. However, if you’re going to write about properties for sale in Miami, Florida, you need to narrow your topic a bit more. For instance, what would you be more likely to click on: “Google Ranking Tips” or “Get your Blog’s Google Ranking up”. Seeing as you wound up on this article, we have the answer to that question, but the trick is to pinpoint the niche topic you want to write about.

If you need more inspiration for blog topics, jump on platforms such as Quora, Wikipedia’s “see also” section, Google’s “searches related to …”, or keyword suggestions from either SEO software or Google Ads’ Keyword planner. Those variants are all of interest to the public. However, you can’t pinpoint the demographic interest through those platforms. The demographic interest is something that’s important for SEO, but we’ll get into your Blog Avatar in a short while.

Using Keywords

Once you find the most searched keywords, you need to figure out which are most likely to help you out the most. You will see different types of keywords in your search. For instance, you will find the simplest variants, including one or two-word keywords. While those are likely to be more commonly searched for, companies are probably already monopolizing that keyword. However, you will also find lengthy keywords that are a compound of 4-5-or more words. Those long-tail keywords are far less competitive and easier to rank higher on.

For example, while there are 236,000,000 results for tomato soup, you will only find 55,300,000 for a creamy tomato soup recipe. So, if you write an article about the perfect creamy tomato soup recipe, use that keyword in the title and use it a few times throughout the content on the blog. On average, you should make sure you use the main keyword in the first 100 words of your blog and around 4-5 times for every 1000 word length.

Blog Avatar

In order to establish your blog’s target audience, you need to understand your target audience. The blog avatar or buyer persona can help you do just that. The simplest comparison of what a blog avatar is is by looking at a writer’s character creation process. When a writer creates a character for their novel, they need to understand every aspect of that character. It doesn’t really matter if it’s the main character or a secondary one. The writer needs to know that character like the back of their hand. The reason is that the character moves the story and the character’s interpretation and reaction to events in the story change the flow.

However, while a writer creates characters to design a story around them, real estate bloggers create their blog’s avatar to write the content that is most likely to help them. Once you have the blog avatar, it’s easier to understand your audience’s needs, interests, and problems. A propper blog avatar should cover age, gender, location, occupation, income, marital status, children, hobbies, and online platforms they use. Your target audience won’t be made up of only readers that fit that description entirely, but if you know what the blog avatar is likely to read about, it will be easier for you to create content for them. A blog avatar aims to personalize your target audience by giving them interests, characteristics, and hobbies.

Lengthy Content

The blogosphere generally considers an article that goes over 1200 as long content. The most beneficial aspect of longer content is that you have more space to include your keywords for better SEO. They are also more likely to be shared in friend or family groups to reach even more readers. Longer blog articles are also confirmed to rank higher in search engines. Not much else is there that can be said about lengthy blog articles. Make sure that the information is useful, relevant, and optimized accordingly through long-tail keywords.


Once you manage to implement these tips, you will see results in views and clicks. However, you should be aware that you can’t expect SEO to get your blog’s ranking up overnight. That’s not how SEO works. This type of organic growth will require you to invest time in your blog. A growing blog can either consume your time or your money. It’s up to you what you are willing to invest in your business. If time isn’t something that you can spare a lot of, look into The Official Real Estate Agent Directory®, as their blog offers all the SEO benefits, and you can bring your services to the table. You can also become a guest content creator for their blog if you want to share some of the experiences you gathered over the years as a real estate agent.