In the post-Covid world, restaurant customers have become quite hygiene conscious. They prefer to order food online rather than visiting restaurants. Hence, the concept of cloud kitchen or ghost kitchen is gaining increasing acceptance.
In simple terms, cloud kitchen is a delivery-only kitchen where there is no dining space. As per PRN Newswire, the Global Cloud Kitchen Market size was valued at USD 43.1 Billion in 2019 and is estimated to reach USD 71.4 Billion by 2027, with a CAGR of 12.0% from 2021 to 2027.
Tips and tricks to manage your cloud kitchen
Manage orders using technology – Customers place the order for food via various sources such as call centers, third-party food aggregators, websites, and apps. If you are relying on manual efforts, it can be quite difficult to handle orders from multiple platforms. The digital, cloud-based restaurant POS such as inresto POS helps you seamlessly process orders from multiple sources. One more benefit is that the smart insights help you easily infer the ordering pattern and latest trends.
Advertise your brand – Since there is no concept of brick-and-mortar dining space, you cannot keep signage or hoardings outside to attract passer-by. The best way to advertise your cloud kitchen is by getting listed on third party food delivery platforms such as Swiggy, Zomato etc. Running advertisements on Google and social media pages is another effective technique for marketing your brand. Setting up your stalls in food festivals and providing catering at local events are other popular methods.
Stand out from the rest of the competitors – In this era of cutthroat competition, there should be a compelling reason for the customers to order from your venture. The best way is to offer a unique cuisine that is not offered by other players. An example is to introduce Mexican dishes such as Chicken fajitas or fish tacos which are not yet launched in your city.
Never compromise on quality – In the present pandemic situation, quality of food matters the most. When customers order online, they expect you to serve food that matches the quality of homemade food. Unless you offer excellent quality food, you cannot food lovers to make repeated orders from your establishment.
In an era where customers place increasing focus on hygiene, cloud kitchens are the future. The techniques discussed above will definitely help you in managing your cloud kitchen operations efficiently.