Behavioral Marketing: Your How-To Guide

Businesses spend hundreds of billions of dollars every year trying to put the right ads in front of the right people at the right time. Why? Because effective marketing comes down to relevance and timing.

That’s where modern behavioral marketing comes into play. By using data to distribute targeted ads to specific users, you can guarantee they’ll be relevant! Want some expert tips on how to get started?

Check out this simple how-to guide on behavioral marketing.

The Importance of Segmentation

Audience segmentation is a core component of behavioral marketing (also known as behavioral targeting). You take your audience, recognize its diversity, and segment it into constituent groups.

Now, the exact segments you create will depend on your goals and target market. But common examples include user location, intent/motivation, purchase history, and demographic data.

This approach bids farewell to generic ads sent to everyone at the same time! Behavioral marketing segmentation enables you to send personalized promos, emails, and offers that you know will be useful.

The Power of Retargeting

Another secret to effective behavioral marketing is the process of retargeting. The idea is to leverage users’ past interactions with your site to show them ads even when they’re no longer on it. They could be scrolling through social media or watching a YouTube video, for example, only to see your latest promotion in the sidebar!

Once again, you’re using data to customize the ad experience and display things people truly want to see. This time, though, you’re reminding someone of their former interest in your products! By chasing them around the internet with your ads, you boost the likelihood of making a sale.

The Significance of Suggested Selling

Think about buying something on Amazon. What do you see at the bottom of the page when you’re on a particular listing? The ‘Frequently Bought Together’ section, right?

This is a great example of ‘suggested selling’ and clever use of behavioral marketing. By mining peoples’ purchase data, you can suggest relevant pairings to new customers.

It’s a win-win situation. Your users receive useful recommendations; your business sees a spike in revenue!

The Need for A/B Testing

Running A/B tests and analyzing the results are fundamental parts of any form of marketing, including the behavioral kind. In this case, though, you need to assess the impact of different ads on each behavior segment of your audience.

Start by looking at the actions that specific users take on your website. Then set out to determine through A/B tests what these customers respond well to! From there, you can hone your efforts, try various iterations of your ads, and boost your ROI.

Remember This Guide to Behavioral Marketing

Behavioral marketing’s an invaluable strategy for combatting old-school, ineffective, and generic advertising methods. By harnessing the data and segmenting your audience, you can distribute relevant ads that actually convert!

We hope this guide to behavioral marketing has provided all the information you need to start experimenting with the method. To dive deeper into the topic, though, search ‘marketing’ on the website now.