Are you doing these 5 Sales Tricks this Black Friday?
Black Friday is one of the biggest days of the year in the US when customers start shopping for Christmas. The day brings several opportunities for businesses and shop owners, such as clothing and watch repair stores, to make enough money by selling their products or items. But, following the right approach and marketing strategies is necessary to generate massive revenue.
We have developed some of the best Black Friday advertising strategies to help you stand out in the competition this season. In addition, we will let you know how you can boost sales and better approach your target audience using the watch repair software. Below are the details.
Focus on your Website
Owning a watch repair store and selling only through interacting with the customers in real life is not enough. These days, customers go through a business website before visiting any retailer or repairer to get an idea of what they are offering and whether it is worth spending the money.
Therefore, setting up a decent, super easy-to-use, and visually appealing website is crucial. Also, when it is Black Friday, you need to develop a landing page specifically for that to attract customers and let them know you have all the required services and accessories they are looking for to get their watches fixed.
Advertisements using Digital Channels
Gone are the days when entrepreneurs used to promote their businesses using banners, flexes, and billboards. These old strategies are not very effective now, and the world has shifted to several different digital modes of marketing, such as social media, google ads, email, etc.
And this Black Friday, if you want to boost your sales, you need to spend time and capital on digitally advertising your business. By using SEO, Facebook, Instagram, Email, Google Ads, YouTube, and watch repair store software, you can drive traffic to your homepage, ultimately increasing your chances of selling more and enhancing your customer base.
Flash Deals and Discounts
Offering early sales is a perfect marketing strategy business owners adopt to stand out from the competition. You can also make a great impression on your customers by giving them Pre-Black Friday deals and convincing them to shop from your repair store and get the watch accessories of their choice at exclusive discounts.
According to the aument, 45% of customers start shopping before the beginning of November. Some even start shopping in the middle of October too. So, preparing earlier for that will allow you to make more sales. In addition, you can announce your deals through the watch repair software, which will send promotional messages and discounts to your potential clients.
Also, you can offer specific discounts to attract more customers. For instance, you can advertise as; getting a complementary leather strap if you let us fix your watch or get a flat 8% discount on all our repair services this Black Friday. You can promote some of the deals through,
- Limited and irresistible offers
- Content marketing
- Free shipping
Look for what Customers Want
Meeting customer expectations is a key to success and growth for any retail and repair business. Enterprises that fill the supply and demand gap get customers’ attention and make millions. And on this Black Friday, you can make huge profits and win customer loyalty by providing them the service that no other is offering.
To do that, you need to think out of the box, keep an eye on your competitors, and put maximum cooperation with the clients. Take help from the internet, talk to people who regularly wear watches, and visit the market. This way, you will know what is high in demand, but the supply needs to be included.
Hire the best Sales Staff
Hire your sales staff wisely, as they can make or break your business. Also, their attitude can significantly impact your store’s profitability. So, look for the ones which are great at selling, calm in nature, and punctual because they will be easy to handle and more flexible.
Similarly, on Black Friday, you cannot afford to hire someone who is a fresher or does not have any prior experience. Encourage your staff members to take advantage of every opportunity and teach them how to use a watch repair system so that they can manage your business even in your absence.
Running a watch repair store can make you tons of money on this Black Friday only if you follow the marketing and sales strategies mentioned above. However, nothing can stop you if you target your audience, keep your prices lower, effectively market your store, and repair the watches that customers desire.
Hopefully, you have understood how to market your Black Friday campaign this year to get the best sales. You can comment below if you want to add any further suggestions.