Yes, you are probably already engaged in social media marketing for your business. Most small businesses flock to Facebook and Instagram for advertising. And, of course, this does yield results. But you cannot deny that the competition is too high on these social media platforms for that exact reason. Every business is on these platforms and is using the same strategies.
This is why you should give a more unconventional social media platform a try – one such as Pinterest.
Sure, Pinterest has fewer users than Facebook and Instagram. But you have to consider something before completely dismissing Pinterest as a marketing option. Not only is Pinterest the fourth largest social media site in the United States, but also 87% of Pinterest users have admitted to making a purchase because of the site.
Unlike Facebook or Twitter, Pinterest isn’t a site where people get entangled in controversial arguments. They are here to shop, and it’s obvious from the statistics. Since Pinterest is primarily an image-based platform where people come to pin their favorite images, there isn’t a lot of possibility of distractions or verbal/textual user interaction.
This makes Pinterest a brilliant marketing platform. There isn’t quite anything like it. Pinterest is also the only major social media site that allows using images as search inquiries. The “Lens” option allows the user to click a photo (for example, of a dress), and Pinterest immediately suggests items (belts, pants, shoes, etc.) that will pair up well with the item in the original image.
Pinterest has loads of useful features, such as this, that aren’t very well known. This article will provide you with several actionable pieces of advice that you can implement while marketing your business on Pinterest. The top Dallas digital marketing agency can help you with innovative social media marketing strategies to get started on Pinterest.
8 Pinterest Strategies You Need to Know to Improve Your Business:
1. Build a Business Profile
The first and foremost step is to shift from a personal profile to a business profile. If you don’t have a current Pinterest profile that you can convert, you can also open up a new business profile.
To create a business profile, you have to click on this option at the bottom of the initial Sign-Up page: “Are you a business? Get Started Here”. This will lead you to a series of pages where you will have to fill in your business details to get started.
If you already have a personal account on Pinterest, then head over to “Settings.” Then you need to head over to “Account Settings” where you will find the option “Convert to Business Account.” This will direct you to the pages where you will have to fill in your business information.
2. Use Keywords in Your Pins
Remember something before you start advertising on Pinterest: even though it is an image-based platform, SEO still matters.
After all, how is anyone supposed to find your products if they aren’t optimized for the search engine? Therefore, captions are highly essential. Make sure you get the keywords in, just as you do for all other social media platforms. Without these, your products simply won’t show up.
Also, ensure that the titles you are providing for your pinboards contain relevant keywords.
3. Keep an Eye on the Analytics
You can only get analytics reports of your business if you have a business profile on Pinterest. One of the chief factors to keep in mind while practicing social media marketing is to base your decisions on data.
People often get carried away as regards marketing on Facebook or Instagram. They rush to create ads that take up a large portion of their marketing budget, and sometimes, they even end up exceeding the budget.
Yes, Facebook ads do reach a lot of people. But if you keep widening your area and lowering specificities, you’re not just going to have fewer conversions, but you’re also going to end up spending a lot more money than you had expected.
Before you start running an ad with gusto, perform the necessary A/B Testing. You have to find out which ads are working out for you and which aren’t. Unless you have an alternative model to compare it to, you are never going to know how many customers you can potentially draw in. A/B testing not only tells you which ad is selling the best but also gives you an idea of why it’s working well with your customer base.
The leading digital marketing agency in Dallas reminds their clients to keep an eye on the data and keep modifying their ads accordingly.
4. Create Pin Carousels
You need to get creative with how you post your pins. Instead of posting an individual image of every part of an ensemble, it’s way better to post all the pictures together so that a pin carousel is formed.
Pin carousels have a variety of images posted in conjunction with one another, and it allows the customers to have an overall view of your store at a glance. Nike and various other brands already use this technique for marketing.
You should also have a bit of a variety when it comes to your pins. Though videos aren’t common on Pinterest, they are supported by the platform. You can consider adding a few short videos or GIF sets to make your pins stand apart from the rest.
5. Post-Pinterest-worthy Content
No matter what you post, photos or videos or GIF sets- there’s one important requirement that you should keep in mind. The photo or video quality of your pins should be high.
A bit of pixelation or haziness, and you’ll be out of the race. Pinterest is completely an image-based platform. Therefore, you cannot let your image quality suffer. No matter what you are selling, ensure you post professionally photographed images.
Make sure you scroll through the boards of your competitors to know what you’re up against.
6. No Dead Links
This is a very commonly recurring problem on Pinterest. Someone clicks on a link to a business page, and they are greeted with the “404 Not Found” page.
Several businesses leave behind their dead links on Pinterest. Links need to be updated with time. This is because Google puts ultimate stress on the relevance of content. If your business link takes the 404 Not Found page, you are done for; both in terms of losing customers and losing your rank on Google.
No matter how many links you have on your business board, make sure every single one is functional. One dead link can cost you thousands of customers.
7. Focus on Customer Behavior
Not everyone comes to Pinterest with the sole intention of shopping. But most Pinterest users do come to Pinterest looking for an idea of what to buy.
This means that they might not purchase anything from you directly, but the idea of the item is implanted into their mind. Therefore, your priority shouldn’t just be to get direct conversions. As long as you can grab the user’s attention and convince them to pin your product on their board, this pin will be seen by thousands of other Pinterest users.
Also, you have to remember that 7 out of 10 Pinterest users are women. Ask the best digital marketing company in Dallas and the experts will tell you that when targeting a female audience, there is no better social media platform than Pinterest to advertise on.
8. It’s All About the Aesthetics
This isn’t entirely a revelation of brand new proportions. Even more than Instagram, Pinterest is all about aesthetics. People browse through Pinterest idly for the beautiful feed. You can see how the biggest brands like Oreo and Nike focus on making their feed as pretty as possible even though this is usually not the priority of these brands.
So, whatever you post, make sure that it has a high image resolution, clarity, and a bit of an artistic touch to go with the first two. This is true for photos, videos, GIF sets, and infographics.
In Conclusion
Like Facebook and Instagram, Pinterest also supports paid ads. You have to pay based on the number of impressions or on a Pay Per Click basis. If you are on the search for a trusted Dallas digital marketing company for your business, make sure they follow the above steps.
Hopefully, this article has given you a more comprehensive idea of handling digital marketing via Pinterest.