Are you worried that you aren’t doing enough to market your company? You aren’t alone.
Reports show that business owners spend less than two hours per week marketing their businesses. The problem with this is that you won’t keep up with companies that devote a lot of resources to their marketing efforts.
If you’re trying to grow your small business with marketing, this post will help move the needle. Follow the seven marketing tips below to begin growing your company.
1. Work With Other Business
Not every business out there is your enemy. While some companies are direct competitors, others don’t offer competitive services. It pays to network with these business owners.
You can start learning how to help other businesses once you start networking with others. If you can figure out how your companies can help each other, you can form partnerships that benefit both businesses grow.
Other business owners are also a great source of referrals. People often go to business owners to figure out the best people to work with. Your company should be the first one that comes to mind when this question comes up.
2. Set Up Google My Business
Do you own a local business? If so, Google is one of the most important things you can focus on for your company.
Most people research online before they buy from local stores. They do this by typing in what they want on Google and getting a list of stores in their area. If you aren’t on that list, you likely won’t get any business from Google Maps.
You can get on the Google Maps results by setting up a Google My Business account. When you set up your account, Google will send a postcard to your business address with a PIN code. Once you enter your code, you can activate your account.
Fill your account information with your essential business information. Once you finish, your business will show up on Google Maps, and you can work on targeting local users.
3. Gather Data
If you use paid marketing channels online, there’s a good chance that you aren’t getting a great return on your investment. Paid ads are more expensive than ever, so it’s hard to break in and make a profit.
The good news is that there are a few things you can do to optimize your ROI. Unfortunately, you can’t do any of those things without data.
If you have a website, install website analytics software on your site. This software will track where your visitors come from, what they do, and if they buy a product. You can use this data to figure out how your ad campaigns are performing.
Take Google Adwords, for instance. Analytics software will tell you which headlines and keywords produce the most sales. You can then focus on optimizing your winning ads instead of wasting money on those that don’t produce results.
4. Get on Social
People don’t spend their days browsing website forums anymore. Most people now spend that time scrolling down their social media feeds.
If you want to reach people on the internet, you need to get in touch with them where they hang out. That’s why you need to create a social media profile for your business.
Figure out the primary social media sites your target customers frequent. Create an account there and invite your current customers to join.
Once you get a good following, you should begin posting valuable content for your followers. Your goal is to get people to share your content and point them back to your website to take action.
5. Build an Email List
Your goal with marketing isn’t to get one-time customers. It’s to create a loyal fanbase that will come back to your company to buy in the future.
The problem is that people have short memories. You rely on them to remember your business and come back when they need your services again. Luckily, there are things you can do to jog their memories.
One of the best ways to keep in touch with your customers is to build an email list. You can ask for emails directly or collect them on your website.
Once you have an email list, you can send emails to your customers to inform them or offer them deals. Doing this will improve your repurchase rate and make your fans more loyal.
6. Start a Blog
Paid marketing is great for getting instant traffic. Unfortunately, it costs a lot today. If you rely solely on paid ads, you’ll have a hard time finding profit from your marketing efforts.
Luckily, there are free sources of traffic for you to take advantage of. The biggest one out there is Google search engine traffic.
You won’t be able to get many rankings if you have a single page on your site. Google looks for authoritative sources to send its visitors to. That’s why you need to create content that solves problems for Google searchers.
Use keyword research tools to figure out what the most common questions are in your industry. Spend time creating quality content that answers those questions. If you do a solid job, Google will rank your pages in the search results and send free traffic to your website.
7. Get Help From Experts
You only have so much time in the day to devote to your business. The marketing world is large, so you might not know where to start if you don’t have any experience. That’s where marketing experts can help.
Firms like Motion are there to help you figure out your marketing strategy.
They know the latest marketing ideas for small businesses and will help you figure out the right one for your company. Just tell them what your goals are, and they will tailor a custom marketing plan for your company.
Follow These Marketing Tips for Success
You have more options than ever if you want to market your small business. The marketing tips above are just the start. Keep looking for other small business marketing tips that make sense to test for your company.
If you’re interested in learning more about business marketing, head back to our blog. It covers everything you need to know about making your business known.