Are you looking for ways to get your brand out in front of your target market? Do you wonder how you can propel your social media accounts forward? If so, then you need to learn all that you can about improving your business’ social media.
Doing so can help you generate more leads for your business, improve your sales conversions, and give you access to loyal customers to grow your company around. All it takes is teaching yourself a new trick or two.
See below for an in-depth guide on how to improve your business’ Instagram, as well as many other social media outlets you may have.
1. Put Your Handle Everywhere
These are unprecedented times. Never before has social media played such a vital role in our society. It plays an even bigger role in the marketplace.
For that reason, you need to get as many followers as you can to the social media accounts that you invest your time and money into. Half of that battle is pushing your social media handles (usernames) anywhere possible.
This means putting it on your sales collateral, business cards, website, guest posts on other sites, and so on. In fact, putting your handle on a vehicle wrap is one of the most highly suggesting marketing strategy tips right now.
By pushing out your handle, you’re enticing people’s curiosity. Even if they don’t need your product/service right away, getting them to follow your social media accounts is a great place to start!
2. Don’t Overextend Yourself
If you’re just starting a small business, then your time is restricted as is. You already wear so many hats in the day worrying about things like sales, operations, manufacturing, and so on.
To make your social media marketing efforts work, you need to give them an ample amount of time. That isn’t easy to do when you’re spreading your time across multiple platforms, some of which aren’t even worth your time.
If you’ve noticed that you aren’t able to give your accounts the attention they need, then start consolidating. There’s nothing wrong with scaling back and focusing on a specific platform such as Facebook, Instagram, or Twitter, instead of all three.
Facebook has the highest amount of active users, so it’s always a great starting point that you can thrive off of.
As you get adjusted to Facebook and build up an active following, you can refer them to your Instagram account, Twitter account, and so on.
3. Hire a Social Media Marketing Agency
If you want to experience success with your social media marketing, it’s always good to get a professional on your side. You don’t have to hire an in-house expert to get social media savvy.
Instead, you can outsource your needs to a social media marketing agency. There, you’ll hook up your company to the experience and know-how you need.
They can use several strategies to help you drive more sales, get more followers, or become more active and engaging with your target market.
Use hashtags. Get trending hashtags from a tool like Task Ant.
This can go a long way towards shining a bright light on your brand and introducing your brand to newcomers.
Make sure to reach out to a few social media marketing agencies to inquire. Be sure to ask them about their recommendations or their plan of attack to find one that you see eye to eye with.
4. Use Keywords In Your Posts
Some of you out there might not be familiar with search engine optimization, others of you are working at it with your small business. If so, then you understand the role that keywords play in directing your target market to your brand.
Keywords have the same influence on social media. By using them in your page/account’s description, you can pop up in more searches on Facebook, Instagram, LinkedIn, and so on.
For example, if you were a sports performance company, then you could use words like “athlete performance” or “workouts” in your description to pop up for those searches.
However, the objective isn’t to put in the same keyword as much as possible. That’s considered a black hat SEO tactic and will work against you. Instead, focus on finding effective keyword phrases.
Using the same example from above, you can use phrases like “workouts to improve athletic performance”. Then, you’ll pop up for any of those keywords.
5. Get Live
Have you ever wondered why someone would be interested in videos like watching someone else play through a video game? They’re attracted to the personality. They enjoy connecting with like-minded people.
Business consumers are no different. They only want to follow, engage with, and purchase from personable brands.
To tap into that, you need to “get live” with your Facebook account. People love watching live videos and studies have shown that they’re more likely to watch a live video in its entirety.
You can make live videos about anything that you wish. This could be a live how-to video, a live interview with one of your customers, a live stream of your podcast, you name it. Try to refrain from pitching a product, as those might be off-putting.
Use These Hacks for Your Business’ Social Media
Now that you have seen all the different ways to build and improve your business’ social media, it’s time to put these tips to the test.
Take the time to audit your current social media efforts. Should you be paying more attention to them? Which platform are you seeing the highest results with? Again, don’t be afraid to scale back if need be.
Be sure to browse our website for more articles on social media, as well as many other helpful topics that you will enjoy.
