Does your small business need a marketing plan revision?
Business owners aren’t usually marketing experts, and that’s okay! Marketing isn’t as easy as it seems, but it’s crucial if you want to run a successful business. Gaining and retaining customers depends on a solid marketing plan.
We want to help you out. We have a few marketing tips and tricks that have been successful in the past. Whether you’re just getting started with your business or you’re trying to drum up new customers in a business that’s stagnating, we’ve got you covered. Keep reading to learn more.
1. Have a Strong Social Media Presence
Social media is one of the best marketing tools in 2021 and beyond. It’s also free unless you choose to pay for ads or social media marketing professionals (which can be a good idea depending on your situation).
There are a few platforms that are most effective for gaining traction. We love Facebook for finding local customers. Often, when someone searches for something in the search bar (like a business), other local options will come up. Similar pages also come up on other business pages (and they can choose to display your business; more on that later).
Instagram is great for local and national businesses alike.
You can use hashtags to attract customers who are looking for things within your niche, and location tags to find customers who are in your area.
You can also interact with your customers with ease.
2. The Importance of a Good Website
Is your website good enough?
Let’s face it: a bad website is a bad look for the business. Websites need to be visually appealing, easy to navigate, and good for SEO purposes.
Good SEO means that your business page appears higher on the search engines, meaning that more people will find you when they’re searching for local businesses in your niche.
3. Don’t Abandon Traditional Advertising
It’s not time to retire business cards just yet. Small business marketing is often local, so distributing business cards is still a good idea.
People like having something tangible, and a business card helps potential customers remember you. It’s harder to remember a social media handle or website unless they follow or note it down right away.
4. Build a Network
Networking is everything for small businesses. Try not to view other local businesses as your competition unless they’re exactly in your niche (and even if so, that network is still helpful. For example, tattoo shops often support each other on social media).
When you network, you learn things from more experienced business owners. You also have free advertisements from well-known businesses.
As we mentioned before, businesses may choose to display your business on their social media pages (for an equal exchange). Others are willing to display your business cards if they’re a brick and mortar business.
Your community is crucial.
We Love and Use These Marketing Tips
These small business marketing tips will bring your business to the next level. You don’t have to be a marketing expert to start increasing your customer base.
Take advantage of our advice. You’ll notice the difference.
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