The global window packaging market is anticipated to reach a value of US$ 4.5 billion in 2022 and continue to grow at a CAGR of 4.5% to reach US$ 7.0 billion by the year 2032, according to data from Future Market Insights. The top 3 nations are predicted to control between 35 and 40 percent of the market by the end of 2022, which would increase sales of boxes for different types of products.
Based on the material, it is anticipated that the paper and paperboard segment will continue to dominate the other materials used to make window packaging. Convenience, improved product protection, and its higher biodegradability than other materials are the driving forces behind the same.
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Historic Market Outlook for Window packaging
The global window packaging market witnessed a CAGR of 3.8% during the historic period with a market value of US$ 4.7 Bn in 2021 from US$ 3.8 Bn in 2015.
Window packaging is an effective way to influence buying behavior. It is estimated that around 85% of consumer’s decision-making is mediated through vision. Window packaging is the best form of packaging where customers can visibly have a glance through packed products. The traditional method of packaging has been overthrown by the window packaging as in the traditional method the product visibility is hidden. Across the globe, window packaging has become famous. Window packaging is used in various industries such as food, beverage, cosmetics, garments & apparel, and others.
According to the United States Department of Agriculture, in the global packaging industry, major packaging will be window packaging as the transparency of food will hold the major segment in the food industry. As Asia-Pacific Economic Cooperation (APEC) is focusing on road mapping towards 2030 for the security of food products. Thus, window packaging holds a high rate in the packaging industry and is expected to increase in the coming years owing to the increasing food packaging.
How is the trend toward customization influencing the sales of window packaging?
Custom packaging is becoming more and more well-liked today. One of every company’s main goals is to keep costs as low as possible. One of the best packaging options is window packing. Window packaging types including boxes and cartons, pouches and bags, and mailers can be easily adjusted to meet the packaging needs of the consumer. Customized window packaging makes a product stand out from rivals by allowing for the printing of important information about the producer and product. For their window packing, customers can select from a variety of shapes, styles, sizes, artwork, etc. The level of client happiness and brand loyalty are increased through customised packaging.
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Competitive Landscape
The key players operating in the window packaging market are trying to focus on increasing their sales and revenues by expanding their capabilities to meet the growing demand. The key players are trying to adopt a merger & acquisition strategy to expand their resources and are developing new products to meet the customer needs. Also, the players are focusing on upgrading their facilities to cater to the demand.
Key Companies Profiled
- Smurfit Kappa Group
- Amcor Plc
- PrimePac
- AR Packaging
- Mondi Plc
- Wipak
- Emenac Packaging
- Enterprise Folding Box Co., Inc.
- Printex Transparent Packaging
- ALYA Packaging
- Evergreen Packaging
- Knack Packaging Pvt Ltd.
Window packaging Market by Category
By Material, Window packaging Market is Segmented as:
- Paper and Paperboard
- Plastic
- Glass
- Others (Wood, etc.)
By Product Type, Window packaging Market is Segmented as:
- Boxes & Cartons
- Pouches &Bags
- Mailers
By End Use, Window packaging Market is Segmented as:
- Food
- Beverages
- Cosmetics & Personal Care
- Garments and Apparels
- Electronics
- Others (Consumer Goods, etc.)
By Region, Window packaging Market is Segmented as:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East & Africa
- Oceania
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