These days, a decent internet connection and a global perspective means that your physical location no longer matters. Your business could be based in Kuala Lumpur, but rely on contractors and third-party providers in Bangkok, Jakarta, Manila, and beyond. You’re also not bound to a digital agency in Malaysia, but could look at ones located anywhere on the planet. While there can be advantages to working with agencies in another country, here’s why your Malaysia-based business should aim to hire a digital agency in Malaysia.
1. You’ll be able to communicate more effectively with a digital agency in Malaysia
Working with a digital agency overseas means that you’ll have to communicate solely via video call or email, and may also be faced with a language barrier. Things are more likely to get lost in translation, which is only going to result in misunderstandings and frustrations. On the contrary, working with a digital agency in Malaysia means you can head over to their office at any time to meet in person, explain your vision, and clear up any misunderstandings that have occurred. This way, you’ll be able to drive your business forward.
Bonus points: Digital agencies in Malaysia will also be in the same time zone as you and have the same public holidays as you, which makes communicating and working together a whole lot smoother.
2. You’ll be able to tailor your digital marketing strategies to a local audience…
Is your restaurant located in downtown Penang? Or perhaps you own a hotel in Johor Bahru, near the Singapore border crossing? Unlike a digital agency based overseas, who’ll need to spend more time on research, a digital agency in Malaysia will be more familiar with the area you’re in, your competitors, and your target audience. What’s more, they’ll even be more familiar with the local lingo, local influneciers, local user behaviors, and more. This will enable them to come up with digital marketing strategies that actually work.
…and avoid marketing and PR disasters
Did you know that there’s often a very thin line between what is and isn’t offensive? A digital agency in Malaysia will also be more familiar with the local culture, religious sentiment, and political situation. This will ensure that your business’ marketing campaigns are foolproof. In other words, that its campaigns won’t lead to a marketing and PR disaster that can impact its brand reputation and bottom line.
3. You’ll be familiar with the agency’s clients and results
Hiring a digital agency in Malaysia also means that you’re more likely to know their past and existing clients personally. You can talk to the clients to find out whether their experience working with the agency has been positive or negative. Depending on your target audiences and compatibility with the other client, there might also be opportunities to work together on digital marketing campaigns that are mutually beneficial to both parties. For example, the scope for collaboration is endless if you own a restaurant and they are a local craft beer company.
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