Whether you’re a digital marketing company in Perth or anywhere in the world, now is the time to reconsider how you do and deliver your Search Engine Optimisation (SEO) services.
ChatGPT and AI: Your Audience’s New Search Companion
The traditional SEO approach, focused purely on keywords and algorithm-chasing, is quickly becoming obsolete. Today, when someone has a question, they’re increasingly turning to conversational AI like ChatGPT before heading to Google. This is pivotal.
Why should every digital marketing company care?
- Immediate answers: Users want instant, human-like responses. If your website isn’t conversationally relevant, you’re out!
- Conversational searches: Forget robotic keyword stuffing. Users expect real, engaging interactions that speak to their needs.
- Integration: Major search engines like Google and Bing are embedding conversational AI into their platforms, changing SEO fundamentals.
According to OpenAI, ChatGPT alone sees over 100 million monthly users. This isn’t a phase – it’s the new normal.
Marketing Agencies vs Marketing Consultants: What’s the difference?
Digital marketing ‘agencies’ and digital marketing consultants each offer unique advantages, especially in this rapidly evolving SEO environment. Understanding their differences helps clarify your best approach.
- Digital Marketing Agencies:
- Larger, fatter operational businesses.
- Broader & slower-changing service structure for digital marketing execution.
- Struggle with agility and change.
- Digital Marketing Consultants:
- Smaller and flatter team structure
- Highly agile and responsive with quicker adaptation.
- Offer personalised strategies that suit your business and not the agency.
If a rapid response to SEO changes like ChatGPT’s rise matters to you, then consultants offer distinct advantages. They’re quicker to pivot, making them highly effective in today’s dynamic digital landscape.
How to Optimise Your SEO for an AI-driven Future
Here are actionable insights every digital marketing company in Perth should incorporate immediately:
- Engage with Conversational Content Your content should directly address real-world queries your customers might type – or speak – into conversational AI.
- Move Beyond Keyword Density Keywords matter, but modern SEO prioritizes contextual relevance and conversational tone. Google’s RankBrain and BERT algorithms reward contextually meaningful content.
- Prioritise Authority & Trust Boost credibility by linking to authoritative sources. Avoid linking to competitors.
- Optimise Internal Linking Clearly interlink core keywords, like digital marketing consultants, to relevant internal pages, ensuring smooth navigation and improved SEO performance.
- Keep testing and learning You need to keep trialing and testing platforms, tools, methods, and strategies! What works best today might change tomorrow.
Why Human Connection Matters More Than Ever
Ironically, the explosion of AI underscores the value of authentic human engagement. Today’s best Search Engine Optimisation services blend AI-scale with a genuine understanding of human behaviour and emotions.
For digital marketing agencies and consultants alike, the real differentiator will be the ability to engage on a human level, creating trust and long-term value.
Ask yourself: Are you creating content for bots, or are you genuinely addressing human concerns and queries?
Rebuild and Thrive in the New SEO World
The SEO landscape has changed, and it’s time for a fresh approach. Whether you operate a digital marketing agency, globally or work independently as a digital marketing consultant, embracing AI-driven conversational search isn’t just wise – it’s essential.
Companies that adapt quickly to these changes won’t just survive; they’ll dominate. Others that don’t, will be left wondering what the hell is going on.
Welcome to the future of SEO – where genuine human connection, enabled by AI technology, is your ultimate competitive advantage. Also, enjoy it! It’s kinda fun and amazing!
