England’s progress to the World Cup semi-finals has not only captured the attention of football supporters across the country; it has also sparked a noticeable rise in searches for celebration products. Google Trends data shows that UK interest in “smoke bomb” reached its highest point of 2026 during England’s run through the knockout stages, with the sharpest increase recorded around the team’s dramatic 3–2 victory over Mexico.

The surge came as Thomas Tuchel’s side secured a place in the quarter-finals before going on to defeat Norway 2–1 after extra time, moving England to within one victory of the World Cup final.

Searches rise around major England moments

The search pattern suggests that interest is closely connected to England’s performances rather than a gradual seasonal increase.

Searches climbed quickly around the Mexico match, as supporters began looking for ways to mark the victory and prepare for the next stage of the tournament. England’s subsequent win over Norway has helped maintain that interest ahead of the semi-final.

Big Shotter Fireworks, a UK retailer of fireworks and smoke grenades, analysed the trend after noticing stronger demand for red and white products during England’s World Cup campaign.

The company has published a fuller analysis of the rise in smoke bomb searches, showing how interest during the tournament compares with earlier peaks recorded throughout the year.

Jamil Hussain Ashraf, owner of Big Shotter Fireworks, said: “The World Cup has been brilliant to watch so far, and England have been fantastic.

“Seeing searches for smoke bomb rise like this shows that supporters want to celebrate properly when the team does well, and we’ve seen a lot of interest in red and white smoke grenades in particular.

“England are now just one game away from the final, and we believe they can go all the way and win the whole thing.”

Why coloured smoke has become part of football celebrations

Coloured smoke has become a familiar feature of major football celebrations, particularly at private outdoor gatherings, fan events and street parties.

Red and white smoke can create a striking backdrop when England scores or reaches the next round. Supporters often share videos of these celebrations widely across social media.

That visual impact may help explain why searches rise so quickly around important matches. Many supporters wait for match results before making plans. Once England secures a place in the next round, they start searching for flags, decorations, and coloured smoke products.

The growth of short-form video platforms has also changed the way supporters celebrate. Fans increasingly want to capture moments that look dramatic on camera, whether they are watching from a garden, pub or organised outdoor event.

Celebration products should be used responsibly

Handle handheld smoke grenades carefully, even though they differ from stadium flares

Manufacturers intend these products for controlled outdoor use. Always use them in accordance with the manufacturer’s instructions. Do not take these products into football stadiums, on public transport, or into enclosed spaces. Use these products only in areas where pyrotechnic products are permitted.

Anyone using coloured smoke should also consider nearby people and properties. In addition, keep the product away from children and animals. Always place or hold it in a safe outdoor area.

England prepare for another huge occasion

England’s victory over Norway has set up a semi-final against Argentina, with a place in the World Cup final at stake.

The fixture will attract a huge television audience. Meanwhile, supporters will gather in homes, gardens, pubs, and fan zones across the UK to watch the match.

Should England progress, interest in celebration products is likely to rise again as the country prepares for its first men’s World Cup final since 1966.

For now, supporters are waiting for another potentially historic night—and the latest search data suggests many are already preparing to celebrate.