Branded apparel is everywhere, but it costs businesses money to create a line of clothing, hats, jackets, bags, and accessories that stand out. For a number of businesses, adding their logo to every shirt or hat is expected. It’s a part of doing business in their chosen sector. For others, it is wise to begin selling or sharing apparel that will market itself throughout the community.
Use these tips to create the finest branded apparel possible, improve your marketing efforts, and save money when working with a local branding expert.
Branded Apparel Turns Customers Into Walking Billboards
When your customers wear branded apparel around the community, they are sharing your logo with everyone they see. There’s no need to be aggressive with your marketing plans because the mere presence of these items is enough to effectively remind everyone that your business is there.
Yes, this is a passive form of marketing, but it serves several purposes:
Keeps the name of your business and the image of your logo in everyone’s mind
Alerts new customers to your existence
Starts conversations amongst community members based purely on the sight of your logo
Lasts for many years and can even be handed down to new generations
Strengthening Brand Loyalty and Identity
If your customers are willing to purchase (or simply wear) branded apparel, they have bought into your brand on a new level. For one thing, your loyal customers will happily purchase from your shop and line your pockets. For another, fun, branded apparel may be given as a gift throughout the year.
Finally, your business becomes more present in the community when your logo and name is difficult to avoid. Effectively, these shirts, hats, jackets, bags and/or accessories serve the same purpose as a logo on a work van or truck.
Boosting Perceived Professionalism and Credibility
If your employees wear your logo every day, they look more professional, appear to be more uniform, and give a good impression of your business. If you’ve spent time and money on branded apparel, you must take your business seriously. Customers think about these things, and they are likely to trust your staff even more than they would otherwise.
Delivering Long-Term ROI Through Reuse
Reuse of branded apparel does the job for you because you sold or gifted it once. However, your customers continue to use these items day in and day out. If their branded jacket is on a hook in their office, every visitor sees it.
Golf buddies see a branded hat every Sunday morning, and other parents see that branded shirt you were wearing at work before you came over to the school. Billboards expire, but shirts, hats, jackets, and accessories often do not.
Your Business Can Support Social Sharing and Word-of-Mouth Advertising Today
Ultimately, your business improves its marketing efforts by selling or sharing branded apparel every day. However, this is a concerted effort that you must focus on every year. Yes, there will be an expense attached to these items, but they offer a greater ROI than many other marketing tools. Consider adding your company logo to branded clothing and accessories today and take pride in sharing your logo throughout the community.
