What to Look for in an Estate Agent When Selling Your Flat

When selling your flat, choosing the right estate agent can make all the difference. An estate agent is a professional who assists with buying, selling, or renting properties. With so many agents out there, it’s important to take the time to find one who understands your needs as a seller.

The right estate agent must have the experience and skills to market your property effectively and a proven track record of success. In this blog post, we’ll delve deeper into what to look for in an estate agent when selling your flat.

Experience and Credentials

One of the most important factors to consider when choosing an estate agent is their level of experience and credentials. You want to work with an agent with a proven track record of successfully selling flats in your area. 

Look for an agent who has been in the industry for several years and understands the local property market strongly. In addition, you’ll want to make sure that your agent is properly licensed and accredited by relevant professional bodies.

Local Knowledge

An estate agent with local knowledge can provide valuable insights into the property market in your area. According to Sharon from Property Rescue, look for an agent who understands the local community well, including schools, amenities, and transportation links. 

They should also be able to provide you with an accurate valuation of your property based on local market trends. To assess an agent’s local knowledge, ask questions about recent property sales in the area and their opinions on the local property market.

Marketing Strategy

A strong marketing strategy is key to selling your flat quickly and at the best price. When choosing an estate agent, look for a comprehensive marketing plan that includes online and offline marketing channels. 

Choose among agents who have a strong online presence, including a website, social media profiles, and a database of potential buyers. In addition, they should be able to provide professional photographs and virtual tours of your property to showcase its best features.

Some marketing strategies a good real estate agent should know include:

  • Creating excellent property brochures or flyers to highlight the attributes and location of the property.
  • Organizing open houses or property viewings so potential buyers can visit the property in person.
  • Using traditional print media to advertise the property, such as local newspapers and magazines.
  • Creating eye-catching signs outside the house to attract passing potential purchasers.
  • Using social networks such as LinkedIn to connect with potential buyers or other industry professionals.
  • Encouraging current and past clients to recommend the agency or the property to future purchasers.
  • Developing ties with other real estate agents and brokers to increase the property’s exposure to potential purchasers.
  • Making professional listings on big real estate websites..
  • Using social media sites such as Facebook and Instagram to promote the property and engage potential buyers
  • Investing in search engine optimization to improve the visibility of the property in Internet search results
  • Creating virtual tours or 3D models of the property to provide prospective buyers with a comprehensive perspective of the space
  • Using email marketing efforts to keep potential buyers up to date on the property’s status and any price reductions.

Communication Skills

Effective communication is essential when selling your flat. You want a responsive agent to keep you updated throughout the selling process and is available to answer any questions. 

When speaking with potential agents, take note of their communication style and ask how they plan to keep you informed throughout the selling process. Look for an agent who is proactive in communication and easy to reach via phone, email, or in person.

Negotiation Skills

A skilled negotiator can help you get your flat’s best price. Look for an estate agent who has experience in negotiating property sales and can provide examples of successful negotiations they have conducted. They should also be able to advise you on pricing your property appropriately and handling offers from potential buyers.

Professionalism and Ethics

Professionalism and ethics are crucial when working with an estate agent. Look for an honest, transparent, and respectful agent throughout the selling process. The right agent should adhere to industry standards and be upfront about their fees and potential conflicts of interest. Be wary of agents who make unrealistic promises or pressure you into signing a contract without fully understanding the terms.

Fees and Contracts

Estate agent fees and contracts can vary, so it’s important to fully understand the terms before signing anything. Look for an agent who is transparent about their fees and can provide a breakdown of the costs of selling your flat. You should also be clear on the length of the contract and any termination clauses.

Client References

One of the best ways to assess an estate agent is by speaking with their previous clients. Ask potential agents for references and take the time to speak with their former clients to gain insight into their experience. You can ask about their level of satisfaction with the agent’s services, communication style, and overall experience selling their property.


Choosing the right estate agent is crucial when selling your flat. You want to work with an agent with the experience and expertise to market your property effectively and negotiate the best possible price. 

Considering the factors we’ve discussed in this article, you can find an estate agent who understands your needs, has local knowledge, and is committed to helping you achieve your goals. Remember to take your time, ask questions, and choose an agent you feel comfortable working with. Selling your flat can be stressful, but with the right estate agent by your side, you will have a successful sale.