In 1997, the first social media platform went live. Six Degrees allowed profiles to be set up, connections made, and messages sent. 25 years later, and there are hundreds if not thousands of social media networking channels available.
227 million new social media users appeared over the last 12 months. The global user base for social media was 4.7 billion as of July 2022. An incredible 59% of the world’s population uses at least one social media app or platform.
Out of all the platforms available, Facebook has been the largest for some time and has just over 2.9 billion monthly active users now.
This explosion in social media and Facebook in particular gives huge scope to eCommerce businesses and marketers. The difficulty is growing audiences and increasing engagement.
Can you really buy Facebook shares?
Creating engaging and relevant content for your Facebook page is only part of the struggle. You also need your audience to engage with your post and hopefully share it so that you can grow your brand.
However, engagement on social media is far lower than you may imagine. For every 10,000 followers, your page has, you can expect about 7 interactions. This equates to a 0.07% engagement rate across Facebook.
So, there would appear to be a market to sell likes and shares. And there is.
Where do you buy Facebook shares from?
You can use several services to help expand your reach on social media. Facebook shares can be purchased from a variety of legitimate services online. There are, though, some poor-quality services too.
There are a number of social media marketing companies that will take an active interest in boosting your presence as a whole, and this includes sharing your posts with a wider group.
What benefit is there in buying Facebook shares?
The biggest initial benefit of buying Facebook views and shares will be the potential increase in engagement. It is said that 50 interactions with 1 post can result in a 100% increase in engagement. So, in theory, 50 shares could increase engagement with your post by a hundred percent.
When your posts are shared, they will hopefully be liked, and you may receive new followers additionally. When posts become popular, they may be identified by Facebook’s algorithm and given more priority. This can result in a wider reach, new followers, brand awareness, and conversions.
What content should you be posting for maximum engagement?
Creating worthwhile content is the first step to getting more organic shares. Understanding what you should be posting is key to retaining and developing your audience. Visual images and videos are highly effective on social media and should help with engagement.
Marketers agree that video and visuals are one of the best ways to increase brand value through social media. Around 80% of marketers use images in social media posts, and over 60% will use video.
The bounce rate on web pages is very high, and concentration spans are low. A visitor may spend literally seconds on your page before leaving. 66% of consumers prefer visual imagery and video to text. Even though nearly 3/4s of consumers said they had no time to read content, they were happy to spend as long as 10 minutes if interactive AV content was used.
If the content you post isn’t engaging, then buying shares may not result in much positive change for your brand.
Is it illegal to buy Facebook shares?
Facebook has Terms of Service in place to ensure that the platform and its members are not abused. Multiple accounts are one way to draw the ire of Facebook and its monitors.
Although only one personal account is allowed, many people operate two or more. If discovered, they will generally be closed. The real concern though is from fake accounts and bots, and Facebook actively seeks these out and blocks them.
However, buying likes and shares isn’t covered in the ToS, and would appear to be either legitimate or at worse a gray area. Buying shares and likes could be used as part of a social media marketing strategy for growing a brand.
Are there any risks in buying Facebook shares?
The real risk is in what service you buy. Only use reputable services that have been operating for some time. Look for customer reviews, and Google the business to see if there are any worrying stories regarding their business.
One risk is that you will see quick growth followed by rapid fall-off. Look for some kind of guarantee against a decrease. And don’t hand over your password to anyone selling followers, likes, or shares.
Summary
The main risk with buying Facebook shares may simply be losing your investment. As these services are billed as low-cost options to grow your brand, the financial risk should be minimal.
Sharing posts and pages should in theory, widen your reach, and thus help to grow your following. Therefore, buying shares could be an option to give a Facebook page an initial boost. As your audience grows, you should naturally find your posts receive more engagement and likes.