What is a Trademark?

A trademark is something that shows consumers where their goods and services are coming from. Almost anything can be a trademark but it has to be unique to the brand providing the goods and services. This includes a slogan, a sound, a design, a scent, or a combination of these things. Trademarks are what allow you to identify a brand from the moment you see it. Use this trademark attorney Idaho to help you to protect your ideas and gain instant brand recognition. 


A slogan is a short but memorable statement that is used to advertise a product or service. Some examples of this are Just Do It for Nike, Eat Fresh for Subway, or RedBull gives you Wings for Redbull. Each of these slogans is just a few words but they get the point across. No matter the situation you quickly know the brand that is being advertised by those words. Since it is a few words, you want to ensure that they are clever and promote the brand. 


Even the most simple sounds, tunes, or jingles can be trademarked. As long as it is easily identifiable and promotes the brand. An odd one but very common is the mockingbird whistle from the Hunger Games. It is just a few notes but anyone that has seen the movies easily recognizes the whistle and may even join in on the whistling. There are jingles that we have heard so much that we can think of the tune the instant we heard the words such as I’m Lovin It from Mcdonald’s. Sounds are an easy way to identify a brand and can be used to your advantage.


Another way to identify a brand is by smell. It is not one that you think that can be trademarked but it is possible and done often. The smell of playdough has been trademarked, this means that no one else can replicate or try to use that same smell. This is because it is used as a way to identify their brand. We all know what Playdough smells like so it is a brand identifier that works well. Verizon stores have trademarked a “flowery musk scent” that is used in their stores. Any scent that can be reproduced and identifies the brand can be trademarked. 


One of the most simple items that can be trademarked is a particular color. The orange that is used for Reeses is trademarked. That means no other brand can use that exact color for any reason at all. Another color that is trademarked is Tiffany Blue, which is why it is so easily identified and many consumers know exactly what that color represents. Colors may seem straightforward forward but they also speak to consumers in regards to goods and services. 

Combination of Trademarks 

Any brand that you see in your day-to-day life usually has multiple trademarks that create an identifiable brand. Between the words, sounds, scents, and colors that are used by brands, they are hoping to create a memorable experience for the consumers. A brand wants to be easily identified from far distances or in just a short amount of time and trademarks are what make that happen. 

Ellen Hollington

Ellen Hollington is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.