Virtual events have become a staple in the world of events and conferences since the advent of the COVID-19 pandemic. However, just because these events are virtual doesn’t mean attendees’ expectations have changed. Thus, below are some of the key expectations attendees have for virtual events, and what event organizers can do to meet those expectations.
- High-quality, seamless technology: Attendees expect a virtual event experience that is seamless and glitch-free. The technology used to host the event must be reliable and have clear audio and video quality. This means investing in high-speed internet, quality equipment, and technical support that can help ensure a smooth event. Event organizers should also make sure the platform is user-friendly, with intuitive navigation and easy-to-find information.
- Interactive and Engaging Content: Attendees expect virtual events to be just as engaging as in-person events. Interactive elements like live Q&A sessions, virtual networking opportunities, and gamification can help keep attendees engaged and create a sense of community. Event stats show that organizers should also make sure that attendees have the opportunity to provide feedback and ask questions during the event. This can be done through live chat, virtual hands-up features, and interactive polls.
- Relevant Content: Attendees expect virtual events to provide relevant and up-to-date information. Event organizers must research the attendees’ needs and tailor the content accordingly. This includes selecting speakers who are knowledgeable in their field and providing relevant and interesting topics for discussion. Event organizers should also consider offering break-out sessions, allowing attendees to choose the topics that are most relevant to their interests.
- Flexibility: Virtual events offer attendees the flexibility to participate from anywhere, at any time. Event organizers must make sure the event is accessible on multiple devices and time zones, and that attendees can access the content even after the event has ended. This means providing recordings of sessions, and making the content accessible for a specified amount of time after the event has concluded.
- Accessibility: Attendees expect virtual events to be accessible to everyone, regardless of ability. Event organizers must ensure that the virtual platform and content are accessible to people with disabilities and that they can participate fully in the event. This includes providing closed captions, audio descriptions, and alternative formats for attendees with different needs.
- Personalization: Attendees expect virtual events to be personalized to their needs and preferences. Event organizers can provide personalized content, tailored schedules, and customized virtual environments. This can be done by offering attendee profiles and personalization options, allowing attendees to create a customized experience that meets their needs.
- Networking Opportunities: Networking is a key aspect of any conference or event, and virtual events are no exception. Attendees expect virtual events to provide opportunities to network and connect with others, whether through virtual networking rooms, private messaging, or other interactive features. Event organizers should make sure there are opportunities for attendees to connect with others and exchange ideas and information. This can include virtual networking rooms, speed networking sessions, and private messaging features.
- Engaging Speakers: Attendees expect engaging and dynamic speakers at virtual events, just as they would at in-person events. Event organizers should seek out speakers who can captivate and engage their audience, and provide opportunities for attendees to interact with them. This can include live Q&A sessions, virtual roundtables, and interactive panels.
- Valuable Takeaways: Attendees expect virtual events to provide valuable takeaways, whether they be new knowledge, connections, or resources. Event organizers should ensure that attendees receive tangible benefits from attending the virtual event, whether it be through access to industry experts, valuable insights and information, or valuable resources and materials. This can include virtual swag bags, attendee-only resources, and online access to presentations and materials after the event has ended.
- Effective Marketing: Attendees expect virtual events to be well-marketed, and to reach the right audience. Event organizers should develop an effective marketing strategy to reach their target audience, including social media advertising, email marketing, and influencer partnerships. This will help ensure that the event reaches the right people and that attendees feel valued and appreciated.
- Affordable Pricing: Attendees expect virtual events to be affordable, especially given the lack of travel and accommodation costs. Event organizers should set a reasonable price for the virtual event, while still covering the costs of hosting the event. This includes ensuring that the virtual platform, technical support, and marketing costs are all covered, while still providing value to attendees.
In conclusion, virtual events have become an essential part of the event landscape, and attendees have high expectations for the virtual event experience. Event organizers must ensure that they meet these expectations, providing a seamless, engaging, and accessible virtual event that provides valuable takeaways and a positive experience for attendees. By focusing on the expectations outlined in this article, event organizers can ensure that their virtual events are successful and that attendees leave feeling satisfied and engaged.
