Thanks to the remarkable pace of research and development, a COVID-19 vaccine has become available in the United States and around the world. With the hopes of slowing the spread and eradicating the virus, many are eagerly looking forward to a post-pandemic world. Schools, businesses and individuals are looking to move past the trauma and chaos to establish a new normal. By bringing attention to consumer loyalty through business thank you cards and doubling down on digital tools, you can start preparing for the transition to a new normal right now.
Invest in Tech
When the shelter-in-place and mandatory lockdown orders were first issued, many businesses scrambled to figure out how to work remotely or keep operations afloat without a physical operating location. Non-essential industries were the hardest hit, and many small businesses had to learn the hard way how important technology can be to the success of a business. To prepare for the future, investing in technology is non-negotiable.
Companies need more than just a website or social media presence to stay in contact with their consumers and attract new buyers. Digital tools such as mobile apps, chatbots and online ordering are part of the new normal, regardless of how big or small your business. Software processing tools, automation and artificial intelligence are the future of business operations, with or without a pandemic, but if the last few months have shown you anything, it’s a caution that you need to invest in tech now rather than later.
Bring Consumers Forward With You
Imagine the last few months for you and your employees, then think of the impact the pandemic has had on your consumers. It hasn’t been an easy time for anyone, and the faithful few that have stuck with your company ought to be recognized and commended. No doubt you have made changes to the way you operate or have more adjustments coming up, and you need to encourage your consumers to keep hanging in there with you. With customized business thank you cards, you can show your appreciation to your customers.
Craft your marketing strategies in a way that engages your target market with the information for the coming business year. If you have had to reduce your physical location hours or adjust prices, you don’t want customers to be caught unaware. You can carefully make the changes known but with an enticing offer or reward for continued faithfulness. Customer loyalty programs, discount cards or refer-a-friend programs are all ways of saying thank you to your customers.
Prioritize Cybersecurity Needs
Many small businesses didn’t realize the serious threat cyberattacks were until employees were working from home on unsecured routers or through public networks. The threats of a hack or data breach loom large, and as more operations are moved to a digital experience, you need to set up your cybersecurity perimeter now. A breach is costly, both on account of the litigation from those who were impacted as well as the repairs to be made to servers, the expense of breach notifications and the fees or liabilities for non-compliance violations.
It is common for a small business to save money and rely on standard computer security firewalls, but as hackers grow more experienced and software continues to advance, strong security measures are needed. Remote employees open a new threat, as third-party tools and unsecured mobile devices or access points dramatically increase the risk of a breach. Your IT security shouldn’t be left to a novice. You can either hire an IT specialist to assess your system for threats or you can hire a third-party IT company that specializes in cybersecurity concerns to shore up your defenses.
Train Your Employees
The rapid outbreak of COVID-19 left little time to prepare employees for transitions to remote employment, alternate operating systems or to fill new roles. In an effort to reduce such chaos in the future, go ahead and start training employees for the post-pandemic routine. Whether it be teaching employees how to navigate new software systems or how to conduct virus containment measures, the scope of your future success will depend, in part, on how prepared your employees are.
With any luck, a post-COVID business world is just over the horizon. As you get ready to face the future, you can order your business thank you cards from Cards for Causes. Cards in hand, you will be prepared to usher in a new beginning.