It’s a SaaS startup that enables small to medium sized business owners to sell their businesses online for free, without using an agent. After launching, they had a major challenge in appealing to their target audience with offline marketing for a service that was online.
Anet Sodano, CMO of TTAS explains how they overcame the challenge to become a success story, “The first thing we did was to drop all of our preconceived notions as to where we should be focussing offline. Instead we picked up the phone and spoke to our early adopters to understand the demographic. After speaking to our customers we really understood how important trade publications are to small business owners. Thus we invested heavily in trade publications, establishing credibility through association with the publications and we’ve seen a 210% increase in the number of customers from offline activity.
Often purely digital businesses become a little disconnected from their customers. Talking to the customers on the phone, understanding their motivations, characteristics and lifestyle can greatly help any business in their marketing efforts regardless of the size of the business.”
Ultimately, TTAS trading decision to get in touch with their target customer base led to a 210% increase in customers and a solid return on investment for their marketing dollars. Well done!