Meta: Learn how to create a digital marketing plan for estate agents that will provide the right results.
Digital marketing is crucial for estate agents that want to gain the right level of attention from buyers, sellers, and investors. There are various factors that you need to consider when setting up a digital marketing plan for this industry.
Use Multiple Channels
First, it’s important to explore a multi-channel approach when establishing a digital marketing plan for an estate agency. If you only rely on one channel, then you will be limiting your online reach and the potential results of your campaign. Digital marketing for estate agents can include:
- Social media
- PPC
- SEO
- Video Marketing
- And more
The more comprehensive the campaign strategy is, the more likely you are to gain a wider market share.
Review Your Website
The estate agency website will always be a fundamental aspect of the marketing campaign. It is the home hub for the business brand. That’s why you need to make sure that it is set up the right way. The best option would be to use an SEO audit. With a professional audit, you can check whether there are any issues that need to be addressed. This could include anything from broken links and pages to a poor site structure or issues with low levels of optimization.
As well as performing a complete SEO audit, you should also check that the website includes key elements such as:
- An easy-to-find contact page
- Highlighted USPs
- Clear CTAs
- Professional photography
Video Marketing Is Key
Video marketing drives a massive level of traffic to websites online. As such, it is in your best interest to ensure that this is part of your strategy for an estate agent. This will have a positive impact on SEO and will also ensure that the company feels more professional as well as successful. Research also shows that people are more likely to watch a video online compared to reading text. This is especially so if they are viewing the website on a mobile device.
Use A Lead Magnet
A lead magnet should absolutely be part of your strategy here. This is a piece of content you create that you can offer users in exchange for their contact information. Lead magnets can be anything from a video tutorial to an e-booklet depending on the service that you want to promote. To ensure that your lead magnet is effective, you need to make sure that it matches your client’s needs or pain points. This could include details on how to sell a home quickly or prepare a property for a buy-to-let investment.
Focus On Your Reputation
Finally, you need to make sure that you are keeping a check on the reputation of the estate agent. Pay attention to the buzz surrounding the business online and be prepared to correct issues that arise. This includes responding to reviews the right way. Remember, you should always direct clients to leave reviews. Even mixed reviews show that a business is used by other customers and can help you address key areas where you are falling short.
Take this advice and you can guarantee that your estate agent marketing is more likely to be successful, increasing traffic and boosting conversions.