In today’s times, a total of an upwards of $1,100 billion dollars is spent by event planners to deliver a plethora of events serving a variety of consumers. Valued at $1,135.4 billion in 2019, the event industry is expected to reach $1,552.9 billion by 2028, registering a CAGR of 11.2% from 2021 to 2028.
Maximizing efficiency should be the foremost goal of event planners these days as repetitive and mundane tasks grapple hold of everyday duties, and it is essential to avoid them in order to host a near-perfect event.
But how do you know I a particular event ticketing software is worth it to spend your money on? Here are the top 5 features to help you identify your type of event ticketing software for a seamless event hosting experience:
1. User Experience: What is the best way to judge a platform’s efficient ticketing experience? By using it yourself, of course!
Before committing to a specific ticketing software, it is imperative to always ask for a demo a customer will go through for a typical inspection of a process when getting a ticket. According to a study, a website that takes longer than 3 seconds to load, loses over 50% of its visitors over time. This holds true for every platform, but more so for event ticketing platforms given that customers these days are looking to have a speedy and effortless event hosting experience in a busy world today. Hence, speed is a critical factor in a customer having a streamlined user experience on a ticketing platform.
2. Mobile Friendly: Today’s customer has moved on from being a fixed-point user to a mobile user. Research shows that 51% of all the times a user has been online across the United States have all been on mobile devices. It’s a proven fact that the current and future trends will always include a shift from laptops and other fixed-point devices to mobile-friendly portable devices. Hence, the second most important feature to consider for a great ticketing platform would be the feature of mobile-friendliness. Using the same platform on multiple mobile devices gives the user the chance to see how versatile the platform is on-the-go. Ticketing software should also have a dedicated and effective mobile app (iOS or Android or both) to stand out from others who don’t.
3. Security: In today’s hyper-vigilant market dominated by AI and third-party intelligence apps, it is an absolute no-brainer to offer the best and robust security solution to the customers. Software ticketing platforms will eventually allow their customers to pay for their tickets and in doing so, should be transparent and robust in their solutions. These platforms need to comply with the Payment Card Industry Data Security Standard (PCI) to protect the attendees’ payment information wherever possible.
4. Promotion Capacity: After setting up the event, it is crucial to promote it so that it is effectively marketed. Hence, before selecting a specific ticketing software, the interrogation must be made in this regard. Social media partnerships are the crux to a seamless experience post-sale and a good spread of word-of-mouth for the brand. A good study of its Google promotional ability, like a platform commanding a high domain authority (90+) to get the page, noticed high on the search engine result pages (SERPs).
5. Reliability: Serving the interests of the platform’s attendees with minimal downtime is essential to a reliable ticketing platform. A great ticketing platform should have uptimes in the 98% and above range.
EventTitans is a hybrid software ticketing platform founded in 2019, now making a name for itself mainly in three departments, ticketing & registration, gamification, and user experience coupled with stellar customer support. Some of their ticketing features include but are not limited to: Option to upsell products or fast pass tickets after selection of required tickets, having an unlimited number of ticket types, the auto-onboarding process of attendees, automatic badge printing, multiple options to pay for their customers and a dedicated affiliate marketing program et al.
EventTitans is quickly making a name for themselves in the event ticketing space, and it will be a force to reckon with in years to come as they clash with the industry giants like Cvent & EventZilla.
Author : Ishan basak