Whether you’re just starting a new business or are already established, ensuring that you have a strong marketing plan in place is crucial to your success. If you’re already established, you might be wondering why your recent campaigns aren’t landing as you’d expected, or if you’ve just started up you might be wondering how to reach new consumers.
Whether you’ve been in business for 3 weeks or 15 years, there is always room for improvement. Below we outline 5 top marketing tips for your small business to help give you an advantage over your competitors.
Top 5 tips to market your small business
Motion Graphic Design
Motion graphic design videos are a great way to promote a complicated product or service online. The great thing about them is that they allow you to simplify even the most complicated of ideas and topics to potential customers by using engaging visuals and animations. This can be consumed by your customer much quicker than a chunk of large text or text-heavy images, and research has shown that motion graphic design content generates 12x more engagement than many other types of content.
As well as helping you to engage with your target consumers, motion graphic designs are also incredibly cost effective versus traditional forms of video as it is all done by a creative agency in-house. This makes it perfect for shorter explainer videos, especially for social media where time and attention are limited.
If you are unsure how to get started with motion graphics, a motion graphic studio can help you with your animated video needs including creating a storyboard, understanding your vision, and crafting the perfect video for your goals.
SEO
Search Engine Optimisation (SEO) is one of the best and most proven strategies on the market that can help you reach your target audience. It is the process of upgrading your website so that you stand a chance of ranking higher on search engine results pages (SERPs).
When you optimise your website for SEO by content creation, keyword research, backlinks and many more, you improve your chances of appearing on the first page of SERPs, meaning that you can reach more consumers searching for your products or services.
When you rank high in search engine results pages, your business can reach new consumers searching for your products or services, and with over half of consumers starting their purchasing journey online, it’s hard to deny the value that SEO can hold for your business.
Animated Social Media Ads
Using animated social media ads is a clever and fun way to highlight your business, product, or services. They are a great way of speaking to your target consumer as they allow you to showcase what you are offering in an attractive way.
The main benefit of animated social media ads is that they result in more click throughs than any other types of content. This is because social media users are much more likely to watch a short video to learn about your product or service than any other form of content.
Customer Testimonial Video
If you’re looking to make more sales and increase your profits, then customer testimonial videos can help you with that. In fact, research has shown that consumers are over 60% more likely to make a purchase after watching a customer testimonial video.
Think about it, how many times have you read a review about a hotel before booking it? You want honest opinions of people who have been there before so that you can tell if you want to book it too. It’s the same with customer testimonial videos.
Customer testimonial videos are review videos by real customers. It involves your customers talking about your product or service and why it’s helped them. Research has shown that over 75% of consumers look for reviews before making a purchase as it makes your brand more credible and trustworthy.
Company Story Video
You could have the most ground-breaking products or services in the world, but if people don’t resonate with your brand’s ethics and values, you could be missing out on new customs. Company story videos allow you to showcase your brand to your customers, and studies have shown that when businesses show their human side, their conversion rates increase. That’s right – customers are 80% more likely to convert in comparison to those that have text-heavy biographies or nothing at all.
