TikTok is one of the most popular social media platforms in the world, with over 1 billion active users. With so many potential customers on the platform, it’s no surprise that businesses of all sizes are starting to take notice. In this article, we’ll explore the different ways that businesses can use TikTok in 2023, including tips and best practices for getting more TikTok followers and increasing your reach.
Understanding TikTok’s Demographics
Before diving into TikTok for business, it’s important to understand the platform’s demographics. TikTok is primarily used by Generation Z and millennials, with the majority of users being under the age of 30. This means that if your target audience is in this age range, TikTok is an excellent platform to reach them. Additionally, TikTok is particularly popular among females, so businesses that target women should consider using the platform.
Creating TikTok Content
Creating content for TikTok can be a bit different than creating content for other social media platforms. Because TikTok is focused on short, vertical videos, businesses need to think creatively about how to tell their story. Some effective ways to create TikTok content include:
- Using catchy music: Music is a key component of TikTok videos, so businesses should make sure that the music they use is catchy and engaging.
- Using humor: Humorous content tends to perform well on TikTok, so businesses should consider using humor in their videos.
- Creating tutorials: TikTok is a great platform for showing off your expertise in a particular area. Businesses can create tutorials to showcase their products and services.
- Collaborating with influencers: Collaborating with TikTok influencers is a great way to reach a larger audience.
Tips:
- Use popular Hashtags: Hashtags are a great way to get your content in front of more people.
- Keep it short: TikTok videos are only 15 seconds long, so businesses should make sure that their content is concise.
- Keep it authentic : TikTok users tend to be drawn to authentic, relatable content over overly polished and professionally made video
Getting More Followers on TikTok
Here are some tips for getting more followers on TikTok:
- Post consistently: Regularly posting content on TikTok will help you gain more followers over time.
- Use hashtags: Hashtags are a great way to get your content in front of more people. Make sure to use relevant hashtags for each of your posts.
- Collaborate with other users: Collaborating with other TikTok users, such as influencers, is a great way to reach a new audience.
- Engage with your followers: Responding to comments and messages will help you build a relationship with your followers and keep them engaged.
- Run a contest or promotion: Running a contest or promotion on TikTok is a great way to attract new followers.
- Create a consistent aesthetic and theme: Having a consistent aesthetic and theme in your videos will make your profile more attractive and easy to follow.
Using TikTok for Advertising
TikTok offers several advertising options for businesses, including in-feed ads, branded hashtag challenges, and brand takeovers. In-feed ads are the most basic form of TikTok advertising, and are similar to the sponsored posts that businesses can run on other social media platforms. Branded hashtag challenges are a more interactive form of advertising, in which businesses can create a branded hashtag and encourage users to create videos using that hashtag. Brand takeovers are a more aggressive form of advertising, where a business’s ad will be the first thing that users see when they open the TikTok app. These can be a great way to gain visibility and reach a large audience quickly.
Tips:
- Utilize TikTok’s targeting options: TikTok offers a variety of targeting options, such as age, location, and interests, which can help businesses reach their desired audience.
- Utilize TikTok’s unique features: TikTok offers a number of unique features, such as AR filters and effects, that businesses can use to make their ads more engaging.
- Test different ad formats: It’s important to experiment with different ad formats to see what works best for your business.
Measuring Success on TikTok
Measuring the success of your TikTok strategy is essential for understanding what’s working and what’s not. Some key metrics to track include:
- View count: The number of views your videos receive is a good indicator of how well your content is performing.
- Engagement rate: This metric tells you how many people are engaging with your content (e.g. liking, commenting, sharing).
- Followers: The number of followers you have is a good indicator of how well your account is doing overall.
Tips:
- Track your competitors: Keep an eye on what your competitors are doing on TikTok, it will give you insights on what works and what does not.
- Use a social media management tool: Using a social media management tool, such as Hootsuite or Sprout Social, can help you track and analyze your TikTok metrics.
In conclusion, TikTok is a powerful platform that can be leveraged by businesses of all sizes. It’s important to understand the platform’s demographics, and create engaging content that resonates with users. Consistently posting and utilizing the platform’s targeting options and unique features can help you to reach a larger audience and drive more engagement. Additionally, Measuring success on TikTok and tracking competitors can help to optimize your strategy and achieve your business goals.
