Some friends say customized pillow boxes are the best thing that happened to the packaging boxes. I agree with them. But I also think many retailers have still not explored pillow packaging at its greatest level.
I met a packaging expert at OXO Packaging; he shared some phenomenal aspects of pillow boxes with me. What he told me, I am sharing with you the following content.
Single-Piece Box
First significance that he told me about was the single-piece feature. What is this single piece?
Actually, packaging companies make a packaging box with a flat and bigger sheet of Paperboard.
For instance, your customized pillow boxes have the following dimensions.
Length = 5 inches
Width = 2 inches
Height = 2 inches
So, the packaging company will make this box from a flat paper board of the following size.
Length = 11 inches
Width = 5 inches
Height = 5 inches
Role of the Die-Cut Machine
Now comes the die-cut machine. The die-cut machine cuts this piece of paper and gives it the shape of a pillow box.
Die cut machine cuts the additional paper from the sides of the paper. For instance, it will cut the length of the paper from 11 inches to 10 inches.
Hence, it will divide the paperboard into two parts of 5 inches. A crease will separate these two portions by 5 inches.
Hence, the packaging supplier will get the two panels of 5 inches each for the pillow box. Similarly, he will cut the additional paper from the sides of width and height.
Now you can understand that indeed it is only a single piece of paperboard. Die-cut machines give the intended creasings and cuts to customized pillow boxes.
Hence, packaging companies make customized pillow boxes for you. But the story of the personalization does not finish here.
Personalized Packaging
Personalization starts right from the time when you call a packaging company, and a customer support officer receives your call.
As if you are looking for simple packaging boxes without any printing you can get them from anywhere online.
But why do you contact a packaging company? Because you want custom features in your packaging product.
So, packaging companies work to provide you with all the packaging products that best suit your requirements.
They provide you with the packaging products that come with your brand logo, product name, tagline, contact details, etc.
Simple and plain packaging boxes do not have all these features on them. Eventually, you need customized pillow boxes for your needs of product packaging.
Designing Elements of Packaging
Many packaging companies have their own design departments. At least I have seen this at OXO Packaging.
When anyone contacts them for making packaging products, they offer free design services.
Packaging companies like them make the work easy for you. Because they take the responsibility to bring the design finishings to your packaging project.
It is my personal experience that many times, if you make a perfect design, even then, a need to add some touches to the design can arise.
So, if you are getting some design services without any costs, then what can be better than it? I think there are other packaging companies too that provide free packaging design support.
What I want to enlighten is the importance of personalized design for custom pillow boxes. You have to bring the best out of the designer for your product packaging.
The Role of a Product Designer
I think the designer has a 70% role in the making of your custom pillow boxes. Because he/she sets the tone of your customized pillow boxes.
If you get a good designer who has the optimum experience in packaging, then be assured you can save a huge amount.
It is not only the number of dollars that you will save; you will get splendid custom pillow boxes too. Because a thinking designer can give you better results by using minimum resources.
For instance, a designer can give you unthinkable options by merely using Kraft stock. Contrarily, if a designer does not know much about packaging, he/she will be unable to provide you with the “secret options.”
“Secret Options” are the trade secrets of the packaging field. An experienced designer will lead you toward the full potential of packaging possibilities.
So, I will recommend you go with an experienced packaging company. I think only there you will get a designer who knows packaging at its core.
The Significance of Packaging Designer
I have seen many people who don’t give much importance to a packaging designer. They think a designer should know the design. That’s it.
But that only is not enough. If you get a designer who is skillful in making Book covers, then you cannot expect a better packaging style from him/her.
When you need a packaging product, then you need an expert designer. A designer who has spent quite a time to design product packaging.
This is how you can get the best quality customized pillow boxes. The designing phase is the time when you will decide what is better for your packaging product and what is not.
I think you can involve the designer right from the start of your query. Ask packaging experts to take the designer on board with you.
Hence, when you three will combinedly think, then I hope you will get the most alluring and sensational customized pillow boxes.
This is it for now. Today, design aspects of the packaging have consumed almost the whole blog. I will write more in the next one.
Take care. Cheers.
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We have discovered the top three hidden secrets to follow before making customized pillow boxes. Then we wrote them all in this blog. So, you can read too.
