The Ultimate Guide to Ranking a New Website: Effective Strategies and Tips
Have you started your business and launched your website? Your website looks good, but it’s not garnering any traffic.
That’s probably because you haven’t taken the necessary steps to ensure your website ranks high.
If you’re looking for how to rank a new website, you’ve come to the right place!
What is Website Ranking?
Website ranking is a way of measuring the popularity of a website. How well the website ranks in the Search engine Result Pages (SERPs) determines it.
What are the benefits of Website Ranking?
Ranking your website is the easiest way to attract organic traffic and visitors.
Your credibility and brand awareness also increase, along with your leads and eventual sales from your target audience.
The cherry on top? It reduces your costs of advertising exponentially.
Why is it difficult to rank a New Website?
Along with new companies trying to rank their own website, established websites consistently stay on top of the list. Since their brand awareness and credibility are very high, target audiences gravitate towards their websites.
Another reason is the lack of authority and trust from search engines. Your site’s authority depends on factors like the age of domain, which is why a new website doesn’t have much authority yet.
Limited content and backlinks also affect your ability to rank a new website.
Ranking a new website can be scary and arduous if you are new to Search Engine Optimisation (SEO), but with the following tips on how to rank a new website fast, you’ll get it up there in no time!
But ranking can also drop after using outdated techniques in SEO so we need to take care of it.
Step by step Process of Ranking a Website
On-Page Optimisation
OnPage Optimisation (AKA on-page SEO) refers to all of the measures taken directly within the internet site to enhance its function withinside the seek rankings.
Why is On-Page optimisation important?
On-Page OptImisation helps search engines analyse your website and the content that is connected to it to identify whether a searcher’s query is relevant.
What comes under On-Page optimisation?
- Title Tags:
Titles Tags tell both the visitors and the search engines what they can find on that particular page. Include the point of interest key-word withinside the title. Keep the identify tag beneath Neath 60 characters.
- Meta Description:
These short page descriptions appear under the title in search results. They can also be used on social media to encourage click-throughs when your content is shared.
Keep the outline beneath Neath 160 characters.
- Header Tags:
Headers, also known as body tags, refer to the HTML element <h1>,<h2>, <h3>, and so on. These tags help organise your content for readers.
- Content Optimisation:
This is the process of optimising the content on your entire website to make sure it is more visible on the web. Keep your content clear, precise, engaging and frequent.
- Internal Linking:
Internal linking is hyperlinking to other useful pages on your website. This is important because these links send people to the other pages on your website, ensuring they stay around longer, thus telling Google that your website is valuable and useful.
- Image Optimisation
People love images, and they spend as much time searching for images as they do for text. Ensure you are up to speed by optimising all the images on your website.
Off-Page Optimisation:
Off-Page optimisation involves all the actions you take to impact your search engine ranking that fall outside your website. These actions include creating backlinks, being active on social media, and blogging.
Why is Off-Page Optimisation Important?
Search engines weigh many factors while analysing whether your page should rank high. Many factors are based on your website and content; Google also gathers information from sources outside your domain. That’s why off-page optimisation is so vital.
What can we include in Off-page Optimisation?
- Link Building:
Links from other sites on your website serve as votes of confidence and trust in your domain. You need other pages to vouch for you – that’s what backlinks do.
- Social Media Marketing
Social media is a great way to gain sphere authority and increase your search engine ranking.
- Guest Blogging:
Guest blogging is a tactic that involves writing papers for other websites to promote your brand. These can be used to build links as well.
Technical Optimisation:
Technical optimisation is SEO conditioning completed on your website and designed to ameliorate SEO but not related to your content.
Why is Technical Optimisation important?
This step is important as it ensures that your website is easy to navigate and is free of any technical issues that prevent it from ranking high on search engines.
What are the steps included in Technical Optimisation?
- Website Speed
While loading a page, your site speed should be 2 seconds or less. If any longer, it is likely that the user will get fed up and not have a positive experience.
- Mobile Optimisation
This is about making sure your website also renders correctly to mobile devices. These days, more people use mobiles to access websites than desktops.
- URL Structure
The proper use of URLs can help ameliorate click- through rates wherever the links are shared. Keeping URLs shorter makes them user-friendly and easier to share.
- Site Architecture
Instead of publishing a random collection of pages and posts, establishing an SEO- friendly point armature can guide druggies to your content and help Google index it.
Frequently Asked Questions:
- How to rank a new website fast?
- Ranking a new website is a long game. With consistent optimisation, content and social media marketing, Hexanovate has ranked our client’s websites in 3 – 4 months.
- Is it necessary to combine social media marketing with SEO to rank websites?
- Yes. Social media marketing is a big part of Off-page optimisation. Our social media and SEO teams at Hexanovate come together to work seamlessly and rank your website.
To conclude, ranking your website is a long-term strategy. But investing the required time in it pays off for years, with high-quality, organic, free traffic.
At Hexanovate and as Digital partners, we assist you in ranking your website on the 1st page for the right business keywords.
We promise that every penny you invest in SEO will bring ROI to you. To give an extra amazing user experience, we optimise for users, not for algorithms.
Reach out and see what we can do for you!
