The power of heat mapping: Analyze user engagement on your website

Heat maps are a great way to visualize and analyze large data sets easily and quickly. With website heatmaps, you can know what and where users are clicking and tapping on your website. You can know how they interact and engage with your web pages. There are different types of heat maps for websites that reveal distinct information. Here, we will tell you how you can create a website heatmap free and utilize it to make important product design decisions. 

Key takeaways 

  • Heatmaps can help you know your website visitors’ activity- what & where they click and how far they scroll down. 
  • Finding the right heat mapping tool for your business needs is important to collect and analyze data easily. 
  • There are different types of heat maps that provide different user activity information. 
  • Marketers, analysts, researchers, UX designers, and product teams can benefit from using web heatmaps. 

What are heatmaps? 

Heatmaps are graphical or visual representations of users’ activity on your various web pages. The visualization of data points makes the analysis of the data quick & easy. You can infer a lot of information about your visitors’ behavior from website heatmaps. 

You can identify users’ click patterns and trends on your website. These deep insights can help you make changes to meet your users’ expectations and improve your website performance. Heatmaps are color-coded and present the colors based on the intensity of clicks on that particular area. 

Usually, the most clicked and tapped areas are represented with brighter colors. The lighter shades are used to represent the areas with less user engagement. (Tip: Check if people are clicking on important CTAs or not. If not, then consider changing their position)

The website heatmaps can help you to analyze user behavior and optimize your website accordingly. For instance, from heatmaps, you find out that very less people are clicking and engaging with your website. Then, you can consider redesigning your website completely.

Also, different heatmaps can help you to get distinct in-depth information. For example, click maps can tell you about your visitors’ clicks and taps whereas scroll maps can reveal the depth to which the users scroll down. 

Types of heat maps 

The different types of website heatmap can provide comprehensive insights. You should analyze more than one types of heatmap to get clear information about your users’ behavior. 

Click maps 

Click maps are the most commonly used type of heatmaps. It depicts the website visitors’ clicks and taps on your particular web page. You can know what and where people are clicking on your website. It reveals the most and least clicked elements of your website. You can know whether people are using the navigational bar or not. 

By analyzing people’s clicks on your website, you can effectively place the website elements and CTA buttons. This can help you to increase user engagement and get more conversions. You should always look out for any frustration or rage clicks on unclickable elements.

The click maps data can be paired up with session recordings to get a more clear picture of the users’ behavior. You can know why website visitors behave the way they do and at what point they click a website element or CTA button.

Scroll maps

Scroll maps show how much the visitors scroll down on your website. You can understand users’ scrolling behavior on web pages through scroll maps. By understanding how far the visitors scroll down, you can place the vital information accordingly. 

For example, if you see the visitors just scroll 70% of your web page then you should consider putting the CTA button in that website area. You can also identify the false floor of your web page which people might be considering as the bottom of your web page. 

Why should you use a heatmap for website? 

Website heatmaps are of great use to track visitors’ behavior and to make significant improvements in the website experience. You can exactly know which site areas people are engaging with the most and least. You can know what’s working and what’s not working for your website. 

Instead of relying on guesswork or assumptions, you can make data-driven changes that drive growth. It can help you maximize your conversion rate optimization efforts. 

How website heatmaps can help you? 

  • You can identify the website areas users engage with.
  • Find out if your CTAs are relevantly placed.
  • Know if users are facing any issues with the website like technical glitches or broken links. 
  • Non-clickable design elements that might be confusing the website visitors. 

Who can benefit from using heatmaps? 

Heatmap website free can help you get a lot of information about your website visitors. There are many different departments within a company that can benefit from heatmaps. 

Digital Marketers 

Nowadays, marketers know that there’s a lot of competition in the market for customers’ attention, and the traffic acquisition cost (TAC) is increasing. By utilizing heatmaps, marketers can know what part of the webpage captures the users’ attention and which gets ignored. 

They can use this knowledge to create a website that provides the maximum value to the customers. They can consider placing the crucial content and CTAs in the most seen areas by their visitors. 

UX Designers 

User experience (UX) designers are responsible for providing and testing the user experience of their websites. A web heatmap can help them to get information like what entices users to take action, identify patterns of users’ behavior, and find out if there are any confusing design elements.

Heatmaps can be used to conduct A/B experiments that help UX designers to find out which designs work best for them. They can get valuable learnings from the heatmaps. 


Heatmaps can provide actionable insights that analysts can use to improve their business outcomes. By using heatmaps they can combine both quantitative & qualitative data and add depth to their analysis. 

You can maximize the effectiveness of heatmaps by using web analytics tools like WebMaxy Analyzer. 

How to create a heatmap for free? 

You can create a heatmap for free by using WebMaxy Analyzer. Here, we have given the simple steps to create a heatmap. 

Step 1: Log in to your WebMaxy Account. Go to the dashboard and click on Analyze

Step 2: Click on the Heatmap option appearing in the drop-down box of Analyze

Step 3: In Heatmaps, click on Create new heatmap coming at the top right corner of the page. 

Step 4: Next, add a Title and URL of the webpage, you want to create a heatmap for. Click on Save and the heatmap will be created. 

Apart from heatmaps, you can use other WebMaxy Analyzer features to conduct in-depth user behavior analysis. 

Session Recordings 

You can record and watch your website visitors’ sessions with WebMaxy Analyzer. You can see how users engage with your website, which site areas they pay attention to, and which they ignore. You can see their exact website activity and draw key insights. 

You can find out any problems or issues that people might be encountering with your website. This information can help you to make changes to improve your user website experience. 

Surveys & Polls 

Surveys & polls can help you to gather direct and accurate customer feedback. You can conduct surveys to know your customers’ needs, viewpoints, and expectations. WebMaxy Analyzer provides you with many ready-to-launch survey templates that you can launch directly. You can customize the questions and options as per the information you want to collect. 

Funnel view 

You can analyze your customer journey by creating funnels on your website. You can see how many visitors proceed and drop off throughout the different stages. Find out the possible factors that might be causing visitors to leave, you can make changes accordingly. 

Form Analytics 

Form analytics can help you to analyze how your website forms are performing. You can see which fields users are filling in and which they are ignoring. This way you can create forms that get maximum user engagement. 

Push notification 

Send off-site notifications to your website visitors and remind them to continue their customer journey. By notifying customers you can increase the chances of them coming back to your website. 

Additionally, the WebMaxy Analyzer tool comes with features like user insights, feedback, block IP, segmentation, and many advanced integrations. 

The Bottom Line 

Heatmaps can give you insight into how the users behave on your website. You can know what elements they engage with and where they click. To make your user behavior analysis more comprehensive you can use session replays, surveys & polls, feedback, funnel view, form analytics, and much more. 

WebMaxy Analyzer is a user behavior analytics tool that can help you understand your users’ behavioral patterns and trends. You can find out your customers’ preferences & expectations and make precise alterations. This tool comes with a wide range of features that can help you to gather and analyze customer data. 

For more information and details about WebMaxy Analyzer, connect with our experts on call or email us at sales@webmaxy.co

Author Bio: 

Author: Adam Wilson

Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. 

Email: info@webmaxy.com

Contact no.: +91 20 2970 1664‍

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