Marketing is an ever-evolving industry. It relies on the latest in technology to reach consumers, drive better, smarter, and more accurate insights, and create campaigns and experiences that are going to connect with their audiences. These are the latest technology trends that marketers will need to know about in the year ahead.
Artificial Intelligence
AI has been top of mind over the last few years. Artificial Intelligence is advancing rapidly. It has become better at communicating with real people, predicting their behaviors and needs, and generating useful information and advice with enough of a back catalogue to train on.
Artificial Intelligence has a role to play in almost all stages of marketing, including data analytics, behavioral analysis, customer relationship management, personalization, and lead generation. The technology is improving automated chatbots and 24/7 consumer interactions, conducting real-time sentiment analysis, and delivering relevant experiences to all consumers.
Interactive Kiosks
The interactive kiosk is transforming out-of-home advertising, brand activations, and in-person retail experiences. Interactive kiosks made by companies like BIG Digital are designed to unlock the latest technologies in the real world. Marketers can’t be confined to apps and websites. They need to get out into the real world if they expect to cut through the noise and reach consumers directly.
Interactive kiosks enable artificial intelligence, augmented reality, gamification experiences, immersive engagements, sponsorship fulfillment and more in all kinds of environments. They extend your reach to indoor and outdoor locations, live events, and major stadiums and arenas.
Social Commerce
Social commerce is the use of social media channels for product sales, product reviews, and interacting directly with consumers. Thanks to the growth in streaming platforms, there are now live channels in addition to more established non-live social commerce uses. Live streaming as a way to sell products, sponsoring social media influencers, and direct consumer engagement are growing avenues that marketers need to know.
Big Data and Analytics
Data analytics has been a core part of marketing since the first market research was ever conducted all the way back in 1920, when the Starch Test was first applied to determine the effectiveness of magazine ads.
Compared to the earliest attempts to professionalize marketing research, marketers today have enormous quantities of data, thanks to the widespread insights created by consumers’ digital footprints.
The huge quantities of data available have only made analytics more important. In 2025, the big trend looks to be AI-integration and advanced behavioral analytics into consumer data platforms to create better, more personalized consumer experiences both online and in-person.
Voice Marketing
As virtual assistants and smart speakers become ever more common in consumers’ homes and in their pockets, voice marketing is going to become increasingly critical. According to Ad Tech Today, 55% of households now own a smart speaker, and audio-focused platforms like Spotify have seen large upticks in ad revenue.
Marketers can capitalize on this trend by moving into voice commerce and programming better audio advertising. Voice commerce solutions are seeing rapid improvements when it comes to user experience as more brands move into voice-assisted selling. It’s a new world where consumers can increasingly complete purchases with voice commands.
Stay on top of the latest technology trends in marketing. Implementing any of these technologies to your campaigns in the year ahead will help keep you ahead of the curve.
