The FedEx Logo: A Symbol of Reliability and Speed


In the world of package delivery, the FedEx logo is easily recognizable and has become a symbol of speed and reliability. However, not many people know the story behind the creation of this iconic logo. In this blog post, we will explore the history of the FedEx logo and how it came to be.

The Design Process

The FedEx logo was created in 1994 by Lindon Leader, a designer who had previously worked with major brands such as Levi’s and The Smithsonian Institution. Leader’s goal was to create a logo that would be easily recognizable and convey the message of speed and reliability that FedEx stands for. He achieved this by using negative space to create an arrow between the letters “E” and “x,” which represents speed and forward motion. The use of purple and orange colors further adds to the logo’s vibrancy and energy.

The Importance of Logo Contests

The creation of the FedEx logo was not an easy task. It required a skilled designer who understood the brand’s values and could effectively communicate them through a logo. This is where logo contests come in. A logo contest is a platform that allows businesses to crowdsource logo designs from a pool of talented designers. By hosting a logo contest, businesses can receive a variety of design options from multiple designers and choose the one that best represents their brand. Websites like offer logo contests as a service, where clients can set their own price and deadline, and designers can submit their designs to compete for the prize.

Since its creation in 1994, the FedEx logo has gone through various changes to adapt to the changing times. In 2016, the current logo was introduced, which features a more modern and streamlined design. The iconic arrow between the “E” and “x” has been made more prominent, and the font has been updated to a more contemporary style. The new design reflects the company’s commitment to innovation and staying ahead of the curve in the package delivery industry.


The FedEx logo is a prime example of how a well-designed logo can communicate a brand’s values and message. It is a symbol of speed and reliability that has become a staple in the delivery industry. Logo contests are a great way for businesses to receive a variety of design options and ultimately choose the logo that best represents their brand. By utilizing logo contests, businesses can ensure that their logo is not only well-designed but also accurately represents their brand’s values and message.