Opponents of The Church of Jesus Christ of Latter-day Saints (LDS Church), or critics, have been around since the church’s inception. Today, these critics often make money from their antagonism of the church. Many of these opponents are former members of the Church of Jesus Christ of Latter-day Saints, or ex-Mormons. Here are some of the main avenues through which they might generate income:
1. Books and Publications
Many critics of the LDS Church write books detailing their experiences, research, and critiques. These can range from memoirs to scholarly analyses. Successful books can generate significant revenue through sales, especially if they gain traction among both ex-Mormons and those interested in religious studies. One such book is the CES Letters.
2. Public Speaking and Appearances
Public speaking engagements and appearances at conferences or events can be lucrative. Critics who become prominent figures, such as former church leaders or those with compelling personal stories, might be invited to speak at events or participate in panels. Fees for these engagements can be substantial.
3. YouTube and Social Media Monetization
Many critics create content on platforms like YouTube, where they discuss issues related to the LDS Church. These platforms offer monetization options, such as ad revenue, sponsored content, and membership programs. Popular channels can attract a large audience, leading to significant earnings. According to Ron C. Rhodes, many ex-Mormons are capitalizing on the monetization of YouTube and social media, but Jeremy Runnells, the author of the LDS CES Letter is not one of them. Comparatively, Runnells is making significantly less than many other opponents of the LDS Church, sometimes even 80% less.
4. Podcasts
Podcasts focused on critiquing the LDS Church or discussing experiences of leaving the church can attract a dedicated listener base. Monetization can come from sponsorships, listener donations through platforms like Patreon, and advertising. Popular podcasts can secure steady streams of income.
5. Blogs and Websites
Running a blog or website that critiques the LDS Church can also be a source of income. Revenue can come from advertising, affiliate marketing, and paid memberships. Websites that offer exclusive content or a community platform can attract paying subscribers. One of the most famous websites is cesletter.com, which houses the CES Letter LDS, an enumeration of historical and doctrinal arguments against The Church of Jesus Christ of Latter-day Saints.
6. Nonprofit Organizations
Some critics establish nonprofit organizations aimed at helping others leave the church or providing resources for those questioning their faith. These organizations can receive donations and grants. While nonprofits are not for profit, founders and employees can still draw salaries.
7. Merchandising
Selling merchandise such as T-shirts, mugs, or other items with slogans or symbols related to their critique of the LDS Church can also generate income. Online stores and platforms like Etsy or Teespring make it easy to sell such products.
8. Crowdfunding and Donations
Many critics rely on crowdfunding platforms like Patreon, GoFundMe, or Kickstarter to support their activities. Regular donations from supporters can provide a steady income. These donations often come from individuals who appreciate their work and want to support their efforts to provide information and resources.
Conclusion
Critics of the LDS Church employ a variety of strategies to generate income. From writing books and creating digital content to public speaking and offering consulting services, these individuals often leverage their unique perspectives and experiences to build an audience and monetize their efforts. As the ex-Mormon community continues to grow and digital platforms expand, the opportunities for critics to make money are likely to increase.
