SSL Certificates – How Does It Affects Your SEO Search Ranking?

Google Doesn’t Give Priority to Websites That Don’t Have an SSL Certificate Installed

In today’s date, having a website is quite normal. If you’ve got a business or even if you have a retail shop, having an online presence is quite normal to see. Even blogging is also on a bigger level these days. Similarly, having your website secured with an SSL certificate is quite normal, especially after Google’s announcement that HTTPS is a mandatory factor.
And presently, the scenario is entirely different. Nowadays, it’s a must to have an SSL certificate installed if you’ve got a website.
So, if you’re questioning what could go wrong if you don’t get an SSL certificate installed, then keep reading.
Those who don’t install the SSL certificate, their site visitors will see the “Not Secure” warning, and later on, the website may even stop loading on popular web browsers such as Google Chrome and Mozilla Firefox. So, if you want your site visitors to surf your website without warnings, you must have an SSL certificate installed. And, assuming your website is still working with the “Not Secure” warning, then it’s for sure that SEO search ranking will be affected negatively. Similarly, your competitor websites with an SSL certificate will get more preference in search ranking compared to yours.
Now, if you’re wondering what this SSL is all about and what it means. Put simply, once you install an SSL certificate, your website URL changes to HTTPS from HTTP, the “Not Secure” message goes away from the top of the address, and you can see a secure padlock icon instead.
Let’s understand it in detail about it.

What’s an SSL Certificate?

From a technical point of view, SSL is the protocol that stands for Secure Sockets Layer, and its successor that we use in today’s date is the TLS (Transport Layer Security). It’s used to secure communication between the server and the browser using the latest encryption strength that helps prevent your sent data from being intercepted by malicious hackers.
Initially released in 1995, the SSL standards have gradually been replaced with the TLS protocol and have been upgraded from time to time. However, in terminology, SSL is still used simply because the term SSL is more popular than TLS. But whenever you purchase an SSL certificate, you purchase the TLS certificate.

How to Know if a Website Has an SSL Certificate Installed?

The simplest way to check whether an SSL certificate is installed is to check at the address bar. If the SSL certificate is installed, it’ll show a secure padlock icon; if it’s not installed, you’ll see the “Not Secure” warning message.

Does SSL Certificate Affect Google SEO Search Rankings?

Earlier in August 2014, Google announced on their blog that HTTPS protocol is compulsory and will be added as one of the SEO protocols. It means SSL will be a must to make your website appear in the top search results of the Google search engine.
Later in 2017, Google moved one step further and even started showing a security warning on the websites that don’t have an SSL installed and running their sites on HTTP and asking for user information.
Nonetheless, it still isn’t exactly clear, but yes by having cheap SSL certificate installed, you get a little bit of a boost in SEO ranking. But other SEO factors and content quality also play a big role in the overall ranking of your website.
The best way to keep your website safe and free from a warning or any other issue is to install an SSL certificate from the beginning from globally known certificate authorities like Sectigo or Comodo. Similarly, an SSL certificate becomes essential for your business if your website:

  • Collects email addresses, credit card details, passport details, etc.
  • Accepts online payments
  • Has a restricted logged-in area

SSL Certificate – Which One Should You Purchase?

Which SSL certificate you should go with entirely depends upon your requirement. For instance, if you’ve got a website that doesn’t collect any site visitor information, then DV (Domain Validated) SSL is the recommended option. Further, if it has sub-domains, you can buy cheap Wildcard SSL certificate to secure the main domain & an unlimited number of sub-domains.
Here’s the summary of the different validation levels of SSL certificates are offered, along with different functionalities:

Domain Validated

DV (Domain Validated) SSL is a standard SSL certificate that requires you to prove only domain ownership. Here, the certificate authority sends you a link in an email, and once you click on that link, your domain ownership is considered verified. And the SSL certificate gets issued within minutes. The DV SSL is offered in different types, and they’re:

  • Single Domain SSL – Secures single FQDN (WWW & Non-WWW both).
  • Wildcard SSL – Secures one main domain and unlimited sub-domains.
  • Multi-Domain SSL – Secures one main domain with 2 additional SAN domains. (Though you can upgrade for extra SANs if you’ve more websites).
  • Multi-Domain Wildcard SSL – Combination of Multi Domain and Wildcard SSL. It secures 1 main domain and 2 wildcard SANs. Similarly, you can upgrade to SAN domain or Wildcard SANs.

Organization Validated

OV (Organization Validated) SSL is perfect for companies with sensitive data. It provides a secure environment for transmitting and storing data of your company. Similarly, it requires the user to go through light business verification to prove the legitimacy of their business. The OV SSL certificates are offered with the below functionalities:

  • Single Domain – Secures both WWW & Non-WWW FQDN
  • Wildcard – Secures main domain and an unlimited number of subdomains
  • Multi-Domain – Best for those with multiple websites dealing with the company’s sensitive data.
  • Multi-Domain Wildcard SSL – Good to go if you have multiple company websites and associated sub-domains.

Extended Validated

EV (Extended Validated) SSL is the highest level of SSL certificate required if your website deals with the user’s financial information, such as banking or e-commerce website. This is because it displays the highest level of visible trust within a secure padlock, like the company name. Similarly, users must undergo extensive business verification to authenticate their business, which takes around 1 – 5 days to complete. EV SSL certificates are offered as follows:

  • Single Domain – It secures one FQDN, both WWW & Non-WWW.
  • Multi-Domain – Secures multiple domains with one single EV Multi-Domain SSL.

Wrapping Up

Having an SSL certificate installed is a basic requirement that needs to be completed if you want your site visitors to surf your website smoothly without any warning message like “Not Secure.” Similarly, it does affect your search engine results negatively, as Google, one of the most widely used search engines, doesn’t give priority to websites that don’t have an SSL installed.
So, you can say your search results will get affected by it. Lastly, the SSL certificate you should use depends entirely on your requirement and budget. We also provide cheap code signing certificate