Trying to decide whether to outsource or go the DIY route for your brand’s ad creative? Well, there is no right or wrong answer — there are positives and negatives to both approaches. What it comes down to, then, is personal preference. The good news is that we’re to help you weigh up your options, and determine what route is best for you.
Should You Do It Yourself?
For a lot of businesses, it makes more sense to do your ad creative yourself. If you have the talent in-house, are on a tight budget, or simply struggle to trust external agencies, DIY might be for you.
- Cost: Agencies can be expensive. One of the main benefits of DIY is that you’ll save yourself cash, and the time spent finding the right external team.
- Immersive: You, or your in-house team, are completely immersed in all aspects of your brand. Your in-house team might therefore understand your vision more than an agency ever will, allowing you to execute it to your exact vision.
- More Control: Having close alignment to your key performance indicators can also “provide a focus that an agency may not be able to replicate.” If you have a current business plan that you feel confident in, executing ad creative with this in mind might be easier if you DIY. This is also a good option for entrepreneurs who want to be in control of all the nitty-gritty parts of ad creative — from filming and editing the content, to putting it in front of the right people.
- Response Time: Doing it in-house also means that you can keep close tabs on your staff, and make contact at the drop of a hat. With agencies, you might have to wait longer for a response.
Despite its benefits, DIY has some obvious pitfalls.
- Time-Consuming: Don’t underestimate just how long it takes to create and put out ad creative that gets results. You will need to understand what makes good content, as well as the more technical and financial elements of Google/Facebook/Instagram ads. There is a reason that there are agencies that specialise in this: it takes a long time to get it right.
- Lack of Results: If your ad creative isn’t done right, you won’t see the results. This means money and time wasted.
Or Hire Someone Else?
A 2020 study found that a huge 86% of organisations outsource content creation — and for good reason. If you’ve got too much on your plate to manage ads yourself, or if you’ve tried your hand at ads and had no luck thus far, hiring a professional is the next best step. You’ll have peace of mind knowing that your budget will be used in the
most effective and efficient manner, and you’ll benefit from having less on your plate.
Although it can be nerve-wracking to put your brand in the hands of an external team, the benefits often outweigh the risk. Plus, if you go with trusted and well-established professionals, you won’t need to worry about risk at all.
Better Quality Content
Ad agencies will be able to execute your vision with high-quality static and motion content that looks professional, feels authentic, and is true to your brand. If you don’t have the equipment or software to execute this if you DIY, an external team might be best.
You will also benefit from a fresh pair of eyes; hired professionals will be able to come up with fresh performance creative ideas and concepts that you might not have thought of, that still line up with your creative strategies.
Direct Response & Targeted Ads
Direct response ads encourage an immediate response from consumers. As the experts in the field, ad creatives will know exactly how to do this — and the best agencies will make sure it reaches the right audience at the right time for optimum chance of conversion.
Sophisticated ads target users based on factors like age, gender, location, interests and search behaviour. If you don’t have the tools or the skill set to utilise this data, you’re missing out on targeting an audience that’s already looking for you — but the experts won’t.
High-quality ads that are tailored to your audience means higher conversion rates and a better Return on Investment (ROI). In short, you’ll get better results when you work with the experts.
Indeed, sometimes it’s best to stick with what you know. If you’re great at creating a product or writing copy, then focus on that and let the experts execute other business functions.
“When launching a business, it’s critical to do what you are good at; sticking with your core competency is an absolute must.” Erik Huberman for Forbes.
More In-Depth Insights
At Aura Ads, we use a suite of creative analytics tools to track creative performance and understand why your creative is performing (or not). This enables us to adapt your ads in real-time, e.g. who your ads are targeted at, ensuring you have the best possible results at every stage of your campaign.
If you don’t have the knowledge or tools to analyse and adapt your ad creative as per these insights, outsourcing is for you. There are, of course, cons of outsourcing your ad creative.
- Initial Cost: Although agencies have a higher ROI, the initial cost can be a lot for those who have a smaller budget.
- Right Fit: Finding the right agency that understands your brand and your creative vision can be difficult.
- Trust: Even once you find the right fit, trusting an external team can be difficult. Make sure to hire a credible team with good reviews and proof of results, to eliminate trust issues.
It’s crucial to weigh up both sides to see what’s right for you. What’s most important is that you ensure your money is invested where your brand will see the greatest return, even if that means you sacrifice a level of control.
Written for Time Business News by Aura Ads, a unique performance creative agency designed for D2C eCommerce brands.