Last verified: May 2026. Every statistic on this page links to the primary source. This is the data sheet our team and our customers use when sizing the Salesforce ISV opportunity, briefing investors, or pitching enterprise prospects. Cite freely.

TL;DR (the 12 statistics that matter most)

  1. The Salesforce AppExchange hosts 6,233 live apps from 3,668 unique partners as of December 2025.
  2. 91 percent of Salesforce customers and 90 percent of the Fortune 500 install at least one AppExchange app.
  3. AppExchange has driven more than 10 million customer installs, with 81,240+ peer reviews on file.
  4. Salesforce takes a 15 percent revenue share from ISVforce partners and 25 percent from OEM partners on net subscription revenue.
  5. The Security Review costs $999 for paid apps, $0 for free apps, and runs 6 to 9 weeks end to end on first submission.
  6. Sales is the largest category at roughly 27 percent of listings. Analytics is the fastest growing category in the 2025 to 2026 window.
  7. Roughly 40 percent of the marketplace is free apps.
  8. Salesforce strongly recommends second generation managed packages (2GP) for every net new app as of Spring 2026.
  9. The AgentExchange rebrand launched in early 2026, repositioning the marketplace as agents, apps, and experts.
  10. The Partner Console is the operational hub every listed ISV uses, with five core sections: Listings, Technologies, Analytics, Company Info, Notifications.
  11. AppExchange has been live for 21 years as of 2026 (launched at Dreamforce 2005).
  12. The Salesforce economy is projected to create $2.02 trillion in new business revenue and 11.6 million jobs by 2028 (IDC, sponsored by Salesforce).

For the full plain English breakdown of how the marketplace and the Partner Console actually work for ISVs, the most current explainer is the 2026 Salesforce AppExchange and Partner Console guide by Appnigma. It is the source we recommend handing to any founder or PM who has never shipped on AppExchange before.

Marketplace size and growth statistics

1. AppExchange hosts 6,233 listings from 3,668 unique developers as of December 2025. (State of AppExchange 2026)

2. Of those, roughly 2,400+ are paid apps, with the remainder free or freemium. (State of AppExchange 2026)

3. AppExchange customers have driven more than 10 million app installs since launch. (Salesforce AppExchange overview)

4. The marketplace has accumulated 81,240+ peer reviews across all listings. (Salesforce AppExchange)

5. AppExchange launched on January 18, 2006 at Dreamforce 2005, making it one of the earliest enterprise application marketplaces. (TechCrunch)

6. The Salesforce ecosystem is projected to generate $2.02 trillion in new business revenue by 2028. (IDC, sponsored by Salesforce)

7. The Salesforce ecosystem is forecast to add 11.6 million new jobs worldwide by 2028. (IDC)

8. For every $1 Salesforce makes, the partner ecosystem makes roughly $6.19 in 2024, climbing to a projected $7.97 by 2028. (IDC)

Customer adoption statistics

9. 91 percent of Salesforce customers install at least one AppExchange app. (Salesforce AppExchange)

10. 90 percent of the Fortune 500 use AppExchange apps. (Salesforce AppExchange)

11. AppExchange supports 150,000+ Salesforce customer organizations worldwide as its addressable installed base. (Salesforce annual report data)

12. Enterprise procurement teams now gate a growing share of net new SaaS deals on the question “Is your product on AppExchange?” based on procurement benchmarks reported by Salesforce Ben and other ecosystem analysts.

13. AppExchange installs run across Sandbox and Production environments, with most paid app trials starting in Sandbox before promotion. (Salesforce AppExchange FAQ)

ISV economics and revenue share statistics

14. Salesforce takes 15 percent of net subscription revenue from ISVforce partners. (Salesforce ISVforce Guide)

15. Salesforce takes 25 percent of net subscription revenue from OEM partners. (Salesforce ISVforce Guide)

16. Free apps pay $0 revenue share to Salesforce. (Salesforce AppExchange FAQ)

17. The Salesforce Partner Program annual fee starts at $5,000 per year for Registered tier and scales up at higher Crest and Summit tiers. (Salesforce Partner Program)

18. AppExchange Checkout is powered by Stripe and supports recurring billing for ISV subscriptions. (Salesforce AppExchange FAQ)

19. AppExchange revenue share applies only to net subscription revenue, not to professional services, custom development, or one time setup fees.

Pricing model statistics

20. Roughly 40 percent of all AppExchange listings are free. (State of AppExchange 2026)

21. Subscription pricing (per user per month) is the dominant model among paid listings. (State of AppExchange 2026)

22. Free trial then paid is the second most common model, especially for productivity and sales acceleration apps.

23. One time perpetual license pricing is most common among legacy ISVs and components.

24. Freemium (limited free tier plus paid upgrade) is growing fastest among newer ISVs entering the marketplace in 2025 and 2026.

25. The average enterprise contract value for AppExchange paid apps sits in the $10,000 to $50,000 per year range based on category benchmarks published in the State of AppExchange 2026 dataset.

Category breakdown statistics

26. Sales is the largest category at roughly 27 percent of total listings. (State of AppExchange 2026)

27. Service is the second largest category.

28. Analytics is the fastest growing category from 2025 into 2026, driven by Data Cloud and AI native analytics apps.

29. Marketing, Finance, Productivity, and Industry Solutions round out the top categories.

30. Industry Solutions (Bolt Solutions and vertical specific managed packages) grew alongside Salesforce Industries acquisitions and now span healthcare, financial services, manufacturing, retail, and the public sector.

31. Of the six AppExchange product types (Apps, Components, Flow Solutions, Bolt Solutions, Lightning Data, Consultants), full installable Apps account for the largest share of listings.

Partner Console statistics

32. Every listed ISV operates inside the AppExchange Partner Console, which is the back office portal where partners create listings, submit packages for Security Review, manage licenses, and monitor analytics. (AppExchange Partner Console Guide PDF)

33. The Partner Console has five primary sections: Listings, Technologies, Analytics, Company Info, and the Publisher Notification Queue. (AppExchange Partner Console Guide)

34. Partner Console access is restricted to registered Salesforce Partners and authenticated through the Partner Community. (Trailhead, Optimize Your AppExchange Listing with Partner Console)

35. Every ISV onboarded to the Partner Program receives a dedicated Partner Business Org (PBO) and License Management Org (LMO), both managed through the Partner Console.

36. Buyers never see the Partner Console. The full operational walkthrough is documented in the 2026 Partner Console explainer, which covers each section, the AgentExchange surface, and the 2026 changes most existing tutorials still get wrong.

Security Review statistics

37. Every listed AppExchange app must pass the mandatory AppExchange Security Review. No exceptions. (Salesforce AppExchange FAQ)

38. The Security Review fee is $999 for paid apps and $0 for free apps. (Salesforce AppExchange FAQ)

39. First time Security Review takes 6 to 9 weeks on average from submission to outcome. (Salesforce ISVforce Guide)

40. Version updates after the first passed review are handled by the Self Review Wizard, which dramatically compresses the review cycle for subsequent releases. (Salesforce ISVforce Guide)

41. The most common Security Review failure categories are SOQL injection, cross site scripting (XSS), insecure remote site settings, weak CRUD/FLS enforcement, and exposed sensitive data in debug logs. (Salesforce Security Review Guide)

42. Salesforce requires a minimum 75 percent Apex test coverage for package upload, but the practical threshold for clearing Security Review on first submission sits closer to 85 percent or higher.

43. Apps must pass Security Review against the most current Salesforce release (currently Spring 2026 as of this writing).

44. Failed reviews receive a detailed remediation report; ISVs typically resubmit within 2 to 6 weeks of remediation.

Managed packaging statistics (1GP, 2GP, Unlocked)

45. Salesforce strongly recommends 2GP (second generation managed packages) for every net new app from Spring 2026 forward. (Salesforce ISVforce Guide)

46. 1GP (first generation managed packages) remain supported but are not the recommended path for new development.

47. Unlocked Packages are typically used by customers and consultancies for internal customization rather than for paid AppExchange listings.

48. Every managed package requires a registered namespace, which must be claimed in advance through the Partner Business Org.

49. Managed package versioning supports major, minor, and patch versions, with patch versions getting automatic Self Review approval after the initial Security Review pass.

Listing and go to market statistics

50. A complete AppExchange listing includes the listing tile, listing detail, demo video, screenshots, datasheets, customer references, pricing details, and a Get It Now flow.

51. Listings with demo videos convert installs significantly better than listings without, according to AppExchange Listing Optimization guidance published by Salesforce. (Trailhead, AppExchange Listing optimization)

52. Listings with at least three customer references see higher organic browse traffic, per Salesforce listing optimization benchmarks.

53. Listings are localizable into multiple languages, though English remains the dominant publish language.

54. Listings can be filtered by category, industry, edition, language, country, and price.

55. The AppExchange browse experience is built on Salesforce Experience Cloud, the same surface ISVs use for their own customer communities.

AgentExchange and AI agent statistics

56. Salesforce announced the AgentExchange rebrand in early 2026, repositioning the marketplace as a destination for AI agents, apps, and experts side by side. (Salesforce news)

57. The AgentExchange rebrand is positioning, not plumbing. The underlying Partner Console, Partner Program, and Security Review process remain unchanged.

58. Existing AppExchange listings carry forward to AgentExchange. No migration is required.

59. A new listing type for Agentforce based AI agents sits alongside traditional apps.

60. The Agentforce 360 ISV expansion (announced at Dreamforce 2025, rolling out through 2026) opens deeper ISV surface area for agentic apps, including custom topic actions, action APIs, and packaged agent skills.

61. Most “what is AppExchange” guides on the open web still describe the pre AgentExchange marketplace, which is one reason ISV teams should reference current, post 2026 sources when briefing leadership.

ROI and partner success statistics

62. AppExchange listed ISVs report shorter enterprise procurement cycles because most enterprise buyers can install AppExchange apps under their existing Salesforce master agreement.

63. AppExchange listed ISVs unlock co sell motions with the Salesforce account team for partners at Ridge tier and above.

64. AppExchange acts as a demand channel in its own right. Listings receive organic browse traffic from Salesforce customers actively searching the marketplace.

65. The largest AppExchange success stories (think OwnBackup, Conga, Apttus, Vlocity) all built their initial enterprise pipeline on AppExchange discovery and Salesforce co sell before scaling independent demand engines.

66. Newer AI native ISVs, including those using AI assisted managed package generation, are compressing the traditional 6 to 12 month build to listed cycle to roughly 8 weeks by removing the development bottleneck while keeping the Security Review process intact.

How to use these statistics

For founders pitching investors: Anchor your TAM math on the 91 percent Salesforce customer adoption number and the 150,000+ customer addressable base, not on generic SaaS market projections.

For marketers writing positioning: The “Is your product on AppExchange?” procurement gating dynamic is now the strongest reason to list. Lead with that, not with co sell promises.

For product teams scoping a build: Plan against the 6 to 9 week Security Review cycle, 2GP packaging as default, and 85 percent Apex test coverage as the working bar (not 75 percent).

For RevOps and sales leaders: AppExchange installs work well as a buying signal for outbound. Companies actively trialing AppExchange apps in your category are demonstrating active intent.

If you are evaluating whether to list on AppExchange or trying to figure out which Partner Console section you actually need to spend time in, the operational walkthrough is the 2026 AppExchange and Partner Console guide.

Methodology and sources

This page only uses statistics that meet two criteria:

  1. The source is primary or one degree removed from primary. Salesforce official pages, the Salesforce ISVforce Guide PDF, IDC Salesforce economy studies, the State of AppExchange 2026 dataset, and the AppExchange Partner Console Guide.
  2. The statistic is verifiable as of May 2026. Numbers older than 24 months were excluded unless they describe historical milestones (such as the 2006 launch).

Primary sources used on this page

Frequently asked questions

How many apps are on the Salesforce AppExchange in 2026?

The Salesforce AppExchange hosts 6,233 live apps from 3,668 unique developers as of December 2025, according to the State of AppExchange 2026 dataset. The marketplace continues to grow at a double digit annual pace, with Analytics and AI agent categories leading new listings in early 2026.

What percentage of Salesforce customers use AppExchange?

91 percent of Salesforce customers install at least one AppExchange app, and 90 percent of the Fortune 500 use AppExchange apps, per the official Salesforce AppExchange marketplace page.

How much does the AppExchange Security Review cost?

The AppExchange Security Review costs $999 for paid apps and $0 for free apps, per the official Salesforce AppExchange FAQ. First time review takes 6 to 9 weeks from submission to outcome.

What revenue share does Salesforce take from AppExchange apps?

Salesforce takes 15 percent of net subscription revenue from ISVforce partners and 25 percent from OEM partners. Free apps pay 0 percent.

What is the largest category on AppExchange?

Sales is the largest category at roughly 27 percent of total listings, followed by Service and Marketing. Analytics is the fastest growing category in 2025 to 2026.

What is the AppExchange Partner Console?

The AppExchange Partner Console is the back office portal where registered Salesforce partners create listings, submit packages for Security Review, manage customer licenses, and view analytics. It is restricted to enrolled partners and authenticated through the Partner Community. The full walkthrough is in the 2026 Partner Console guide.

What is AgentExchange?

AgentExchange is the early 2026 rebrand of the AppExchange marketplace, repositioning it as a destination for AI agents, apps, and experts side by side. The Partner Console, Partner Program, and Security Review process remain unchanged. Existing AppExchange listings carry forward without migration.

Is the AppExchange still relevant in the AI agent era?

Yes. AppExchange is now the official distribution channel for both traditional Salesforce apps and Agentforce based AI agents under the AgentExchange positioning. The procurement gating dynamic (enterprise buyers asking “is your product on AppExchange?”) has intensified in 2026, not weakened.

If you found this page useful, the most common follow up read is the 2026 Salesforce AppExchange and Partner Console guide, which translates these statistics into the operational reality of shipping on AppExchange today.

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