Sales Platforms Software Market 2022 Overview, Data Updates, Reports Analysis 2032 | FMI

The sales platforms software market is expected to increase at a CAGR of 10.4% from USD 71.5 billion in 2022 to USD 193.1 billion through 2032.

The emergence of COVID-19 has caused a temporary halt in output, causing a downturn in several international economies. The sales platforms software market is affected. Sales enablement issues and possibilities have become more obvious than ever as a result of the COVID19 situation.

The growing requirement among businesses to strengthen internal business processes and promote sales performance is likely to fuel the global expansion of the sales platforms software market.

Within Mid-sized Enterprises, both market dynamics are driving the demand for sales enablement, which unifies marketing and sales operations, roles, and responsibilities, as well as technology and systems. These solutions envision enablement ranging from product-level information to advanced analytics, enabling higher lead conversions, depending on the seller’s maturity.

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The proliferation of mobile devices and the availability of dependable Wi-Fi have thrown the buyer-seller relationship on its head. As the number of connected devices grows at an exponential rate, new sales channels emerge, providing potential for the sales platforms software market.

The aforementioned challenges in consumer goods and retail generate an urgent demand for sales platforms solutions in the market. The uneven user experience across different access channels may have a negative impact on the sales platforms software market’s growth.

As North America is a key hub for technical advancements and an early user of new technologies, it holds the largest market share in the sales platforms software market. Customers in the region are being served with best-in-class services, ensuring that they are engaged at the appropriate moment.

Them’ buying behavior has changed dramatically as a result of increased Internet, communication device, and mobile penetration, and it is critical to approach customers with the correct content to remain competitive.

The presence of big businesses in the North America’s sales platforms software market helps to fuel demand and raise knowledge about the advantages of using sales enablement technologies.

Sales enablement bridges the gap between sales and marketing, allowing businesses in the North American area to create more revenue.


  • The cloud-based category in the type sector of the sales platforms software market is expected to grow at a CAGR of 10.3%.
  • The large enterprises in the application segment of the sales platforms software market is increasing at a CAGR of 10.1%.
  • The sales platforms software market in the United States is expected to reach US$ 68.9 billion by 2032, growing at a CAGR of 10.2% over the study period.
  • By 2032, the UK’s sales platforms software market is predicted to be valued US$ 8.1 billion, with a CAGR of 9.4%.
  • With a CAGR of 9.9% throughout the forecast period, China’s sales platforms software market is predicted to reach US$ 13.5 billion by 2032.
  • The market for sales platforms software in Japan is expected to be worth US$ 11.6 billion by 2032, with a CAGR of 9.5% throughout the forecast period.
  • South Korea is expected to reach a sales platforms software market size of US$ 6.9 billion by 2032, with a CAGR of 9% over the forecast period.

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The major players offering sales engagement platform include SAP, Bigtincan, Upland Software, Showpad, Seismic, Highspot, Accent Technologies, ClearSlide, Brainshark, and among others.

Seismic (US), a prominent sales platforms software provider, offers a sales and marketing enablement platform to bridge the sales and marketing divide. The seismic sales platforms software aids an organization’s sales staff in increasing transaction conversion rates and overall efficiency.

Key segments

By Type:

  • On-Premises
  • Cloud based

By Application:

  • Large Enterprises
  • SMEs

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa