Robert Nelson Jr. on Lamar Jackson & Ravens: “Time for Change at the Top”

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Robert Nelson Jr. used to play defensive back for the Ravens Shares a bold take when it comes to Lamar Jackson and Baltimore’s pursuit of a Super Bowl. Even though Jackson has achieved almost everything a franchise quarterback can accomplish, including league MVP, All-Pro honors, and consistent playoff appearances, the ultimate prize is still elusive for him. Nelson’s missing piece is not the quarterback, but the guidance he receives.

“Man, I played in Baltimore, and I won’t get into my personal issues with the organization—but I think the Ravens need a better leader at head coach,” Nelson said. “They’ve given him opportunity after opportunity. Sometimes, it’s just time for a change.”

Nelson claims that Baltimore has tried different coordinators, strategies, and personnel changes, but none have been able to unlock Jackson’s full potential. In his view, only a specific type of leader can maximize a player with Jackson’s unique skillset and background.

“It’s not about friendships—it’s about winning games and knowing how to lead someone who comes from a tough environment in Florida. You’ve got to hold people accountable.”

Nelson brought up the fact that perception is a significant force in the NFL. He acknowledged Jackson’s talent, but stressed that franchise quarterbacks are scrutinized for more than their performance.

“Being a franchise quarterback isn’t just about talent—it’s about how you carry yourself. Fans and media will nitpick everything—your style, your jewelry, your crew, your social media. If you’re the face of the franchise, you can’t give them anything to use against you.”

What is one of Nelson’s most influential suggestions for Jackson? Avoid using social media during football preparation.

“Stop posting your throwing mechanics and workouts. Guys like me used to study that frame by frame. I’d know your footwork, your reads, your tendencies before game day. Don’t give your opponents an edge.”

“They didn’t want to hand that money to someone they couldn’t control. They’d rather pay a guy who ‘looks the part.’”

Nelson thinks that Jackson needs to eliminate distractions, improve his image, and make the league solely focus on his results to make it happen.

“If Lamar really wants to make that leap, he’s got to control what people can see, stay locked in, and make it impossible for anyone to question his commitment. That’s the only way he’ll beat the system and win it all.”

TIME BUSINESS NEWS

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